Senior Creative Designer at Global Asia Institute, NUS (Digital Healthcare Platform)

Conceptualised and executed brand visual identity, illustrations, and infographics for a large-scale cancer platform (ourcancerstories.com), from ideation to launch. Designed accessible, empathetic digital collaterals (web, social media content, and campaign creatives) to communicate sensitive healthcare topics to a general audience. Managed and organised a structured digital asset library for key visuals and templates. Led responsive website design using a mobile-first approach, created mockups and interactive prototypes for cross-functional feedback, and prepared implementation-ready design specifications for engineering handoff.

Senior Creative Designer at Global Asia Institute, NUS (Digital Healthcare Platform) @Global Asia Institute, NUS

Conceptualised and executed brand visual identity, illustrations, and infographics for a large-scale cancer platform (ourcancerstories.com) from ideation to launch. Designed accessible, empathetic digital collateral (web, social media content, campaign creatives) to communicate sensitive healthcare topics to a general audience. Managed an organised digital asset library, led mobile-first responsive website design from ideation to launch, and developed mockups and interactive prototypes for cross-functional feedback. Prepared implementation-ready design specifications for engineering handoff to ensure quality and consistency. Improved traffic quality using A/B testing (average session duration +38%, views per session +2.6%). Implemented generative AI into the workflow using Adobe Firefly to expand creative possibilities.

Website & UI/UX Designer at Global Asia Institute, NUS

Lead the website and UI/UX design for cancer platform, ourcancerstories.com from ideation to launch, with a mobile-first approach. Work closely with stakeholders to translate requirements and insights into effective designs.

Creative Designer at Sunday Bedding Pte Ltd (E-Commerce)

Conceptualised and designed digital and print collateral including eDMs, packaging, brochures, and website layouts, ensuring consistent brand expression across touchpoints. Produced mood boards and storyboards to guide product photo shoots and launches. Strategised and designed email campaign and email flows that increased attributed revenue by 30%. Managed retail stores visual merchandising and created cohesive in-store brand experiences in collaboration with cross-functional teams.

Creative Lead at Sunday Bedding Pte Ltd

Managed brand book to align digital marketing collaterals, eDMs and website design. Strategised new email flows - increased attributed revenue by 30%. Led product design with multiple product launches yearly.

Design & Merchandising Manager at Matterprints (c/o Banyan Tree Gallery) (E-Commerce)

Designed and illustrated new prints aligned with overall brand and product strategy. Managed budgets and merchandising planning based on sales analytics and margin targets. Collaborated with partners across different cultures and regions across Asia, supporting consistent creative direction and product execution.

Design & Merchandising Manager at Matterprints c/o Banyan Tree Gallery (E-Commerce)

Designed and illustrated new prints aligned with overall brand and product strategy. Managed budgets and merchandising planning using sales analytics and margin targets. Collaborated with partners across different cultures and regions across Asia.

Design & Merchandising Manager at Matterprints c/o Banyan Tree Gallery

Managed purchase and sampling budget to achieve revenue target. Sourced new techniques and set up production hubs across Asia while ensuring product mix is in line with sales analytics.

Design Co-ordinator at ESTA Pte Ltd

Translated client briefs into cost-effective, constructable design proposals. Handled end-to-end uniform design for SingHealth, SNOC (Rio Olympics), and Fullerton Healthcare Group.

Fashion Designer/Design Coordinator at Esta Pte Ltd

Conceptualised designs that align with client’s brand image while ensuring all design proposals are cost-effective and constructable.