The Newcomer Kitchen is a nonprofit organization that seeks to create social and economic opportunity for newcomer women through food-based projects. Part of their program requires the ladies to think of their food business as a brand and this is where I came in. I sat with each of the ladies & discussed important points like their ideal audience, unique selling proposition (USP), their vision and goals among others. Then I put on my Brand Strategist hat and got to work. After my in-depth research & analysis, I created logos & menus that reflected their needs to succeed. Link to the full project: https://www.behance.net/gallery/215186725/Food-Business-Logos graphicdesigner branding logo strategy
- Art Director
- Brand Designer
- Graphic Designer
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