I grasp exactly what you & your business needs and never fall short on delivering the best quality, on time, every time.

About

I grasp exactly what you & your business needs and never fall short on delivering the best quality, on time, every time. As a dedicated Brand Strategist, I’m also a multidisciplinary designer who excels in both print and digital design.

Throughout my decade+ of experience in the branding & advertising world in Dubai & Canada, I have worked with giant brands like Adidas, Microsoft, Nando’s, Bernat, Red Heart, Bloomingdales, Lifebuoy, Crate&Barrel and GAP among others.

You never have to worry about:
Missed deadlines: I pride myself on punctuality and efficient project management.

Subpar quality: With my extensive experience, you’re guaranteed top-notch work that meets industry standards.

Communication gaps: I maintain clear, consistent communication throughout the project.

Lack of industry knowledge: My diverse portfolio ensures I understand various market dynamics.

Inflexibility: I adapt to your specific needs and can handle both print and digital projects.

Hidden costs: I provide transparent pricing and stick to agreed-upon terms4.

Inconsistent branding: My expertise in brand strategy ensures cohesive messaging across all platforms.

Limited skill set: As a multidisciplinary designer, I can handle various aspects of your project in-house.

You’re not just hiring a freelancer; you’re partnering with a seasoned professional who understands the details of branding and can elevate your business to new heights.

Languages

  • EnglishFluent
  • ArabicFluent
  • FrenchIntermediate

Industry experience

  • Non-Profit Organization
  • Education
  • Manufacturing
  • Wholesale & Distribution

Projects · 6

The Newcomer Kitchen is a nonprofit organization that seeks to create social and economic opportunity for newcomer women through food-based projects. Part of their program requires the ladies to think of their food business as a brand and this is where I came in.  I sat with each of the ladies & discussed important points like their ideal audience, unique selling proposition (USP), their vision and goals among others. Then I put on my Brand Strategist hat and got to work. After my in-depth research & analysis, I created logos & menus that reflected their needs to succeed.  Link to the full project: https://www.behance.net/gallery/215186725/Food-Business-Logos graphicdesigner branding logo strategy

  • Art Director
  • Brand Designer
  • Graphic Designer
  • +1

This page showcases some of my favourite work. It gives you an idea about the topics I love to work with: food, kids, and crafts; and my style: colourful, interactive and engaging. Link to the full project: https://www.behance.net/gallery/214474369/A-few-of-my-favourite-things graphicdesigner marketing advertising flyers socialmedia branding

  • Art Director
  • Digital Marketer
  • Social Media Freelancer
  • +1

When Rachel first shared with me her vision and what’s stopping her from getting there, I knew I can help. After an in-depth meeting going into the tiny details of her brand & vision, I was able to jump into the first stage: Strategy & Creative Direction Click here for to view the full project: https://www.behance.net/gallery/214474739/Brand-Strategy-The-Abibiman-Project graphicdesigner branding logo brandstrategy creativedirection

  • Art Director
  • Creative Director
  • Logo Designer
  • +3

I took the lead in creating fantasy worlds for these little Amigurumis by Red Heart while working with Spinrite yarns. In this link are some of my favourites: https://www.behance.net/gallery/192032421/Red-Heart-Amigurumi-Fantasy I also directed the layout of all B content which can be found live in the Amazon link: http://bit.ly/4gLLG8W B+ content are the supporting images needed for a product to be displayed on Amazon and it includes, but not limited to: dimensions, comparison, unboxing and more.

  • Art Director
  • Graphic Designer
  • Vector Illustrator

Sometimes you need something in between a static presentation and a video, so these animated presentations are perfect. Created for 2 of the biggest yarn brands in North America, Bernat and Red Heart. Click here to see the full projects: https://www.behance.net/gallery/205991113/Interactive-Presentation presentation graphicdesigner interactive animated branding graphicdesigner

  • Brand Designer
  • Graphic Designer
  • Presentation Designer

Working as the appointed freelancer with Rossovivo was a lot of fun, and over the years we were able to create a distinctive brand and even translated the logo into Arabic. Click here to check out its unique style on some of the material created: https://www.behance.net/gallery/192349555/Rossovivo-Artisan-Pizza branding flyers websitedesign logotranslation arabic graphic designer

  • Graphic Designer
  • Photographer
  • Web Designer

Testimonials · 5.0 from 1 review

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