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I'm Mayara Bracalente Loures, a communications and marketing specialist with a proven track record as a journalist and content creator for major brands. I excel at transforming brand strategies into high-impact narratives that build authority across the corporate landscape. I lead cross-functional teams to craft multimedia storytelling, manage social media programs, and drive content performance. My experience across journalism and marketing enables me to turn insights into engaging communications that resonate with audiences and support business goals.…I'm Mayara Bracalente Loures, a communications and marketing specialist with a proven track record as a journalist and content creator for major brands. I excel at transforming brand strategies into high-impact narratives that build authority across the corporate landscape. I lead cross-functional teams to craft multimedia storytelling, manage social media programs, and drive content performance. My experience across journalism and marketing enables me to turn insights into engaging communications that resonate with audiences and support business goals.

Mayara Bracalente Loures

Copywriter, Content Producer, Content Creator, +2

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I'm Mayara Bracalente Loures, a communications and marketing specialist with a proven track record as a journalist and content creator for major brands. I excel at transforming brand strategies into high-impact narratives that build authority across the corporate landscape. I lead cross-functional teams to craft multimedia storytelling, manage social media programs, and drive content performance. My experience across journalism and marketing enables me to turn insights into engaging communications that resonate with audiences and support business goals.…I'm Mayara Bracalente Loures, a communications and marketing specialist with a proven track record as a journalist and content creator for major brands. I excel at transforming brand strategies into high-impact narratives that build authority across the corporate landscape. I lead cross-functional teams to craft multimedia storytelling, manage social media programs, and drive content performance. My experience across journalism and marketing enables me to turn insights into engaging communications that resonate with audiences and support business goals.

Available to hire

I’m Mayara Bracalente Loures, a communications and marketing specialist with a proven track record as a journalist and content creator for major brands. I excel at transforming brand strategies into high-impact narratives that build authority across the corporate landscape.

I lead cross-functional teams to craft multimedia storytelling, manage social media programs, and drive content performance. My experience across journalism and marketing enables me to turn insights into engaging communications that resonate with audiences and support business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Spanish; Castilian

Advanced

Portuguese

Fluent

Work Experience

Journalism Intern at Folha de Vinhedo/Louveira

January 1, 2008 - January 1, 2009

Supported the newsroom in producing local articles and regional reports, contributing to content planning and field coverage.

Journalist at Eletromidia

January 1, 2011 - January 1, 2018

Responsible for producing regional stories and creating multimedia content for Corporate TV. Collaborated with internal teams to develop engaging and informative audiovisual materials.

Social Media and Content Producer at ZMKT

January 1, 2018 - January 1, 2019

Managed clients’ social media accounts and produced creative content to increase engagement. Developed publishing schedules, campaign strategies, and monitored performance metrics.

Copywriter at Nogueira Comunicações

January 1, 2019 - January 1, 2021

Created written content for digital and offline campaigns, including social media, websites, inbound marketing, and news articles. Responsible for copy editing, post scheduling, email marketing using LeadLovers, and social media management.

Content Analyst at MarkCom Comunicação & Marketing

January 1, 2021 - January 1, 2022

Developed and executed content marketing strategies, monthly communication plans, and editorial calendars. Produced content for blogs, social media, and inbound marketing while monitoring social engagement and interactions.

Content Producer at WIT - Wealth, Investments & Trust

January 1, 2022 - January 1, 2023

Created campaigns and branded content aligned with wealth management objectives. Produced internal newsletters focused on HR, endomarketing, and cross-selling. Handled brand storytelling, social media development, video scripts, press relations, event coverage, and website updates.