Mayra Rodriguez
Paid Social Media Specialist with 7+ years of experience managing full-funnel campaigns across multiple advertising platforms.
About
Paid Social Media Specialist with 7+ years of experience managing full-funnel campaigns across multiple advertising platforms. Skilled in campaign trafficking, media strategy, audience targeting, performance analysis, and turning insights into data-driven optimizations that deliver measurable business results
- 7 years' experience
- Joined June 2026
Skills· 10
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
More experts in New York, United States
Work experience· 6 roles
Collaborate with clients and agency partners to develop and execute paid social media strategies aligned with Verizon’s marketing objectives. Oversee offshore team and QA of campaign development and execution across Facebook and LinkedIn platforms. Support weekly reporting and implement optimizations to improve KPIs, including CPQV and CPMOL. Partner with internal creative teams to develop compelling ad content that adheres to social specifications.
Trafficking, optimizing, and reporting on campaigns; collaborating with the social team to meet and exceed KPIs; strategic planning for existing clients and new business; daily pacing reports to ensure campaigns spend in full; provide recommendations to improve performance and manage cross-channel budgets.
Responsible for creative communication; train self-serve users on Stitcher Ads; built overlays for Dynamic ads; assist with back-end processes such as feed mapping, creative scoping, and troubleshooting tracking issues.
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