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Paid Social Media Specialist with 7+ years of experience managing full-funnel campaigns across multiple advertising platforms. Skilled in campaign trafficking, media strategy, audience targeting, performance analysis, and turning insights into data-driven optimizations that deliver measurable business results…

Mayra Rodriguez

Social Media Manager, Marketing Strategist, Marketing Analyst, +2

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Paid Social Media Specialist with 7+ years of experience managing full-funnel campaigns across multiple advertising platforms. Skilled in campaign trafficking, media strategy, audience targeting, performance analysis, and turning insights into data-driven optimizations that deliver measurable business results…

Available to hire

Paid Social Media Specialist with 7+ years of experience managing full-funnel campaigns across multiple advertising platforms. Skilled in campaign trafficking, media strategy, audience targeting, performance analysis, and turning insights into data-driven optimizations that deliver measurable business results

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Supervisor, Social at Verizon/Publicis Groupe

August 1, 2024 - Present

Collaborate with clients and agency partners to develop and execute paid social media strategies aligned with Verizon’s marketing objectives. Oversee offshore team and QA of campaign development and execution across Facebook and LinkedIn platforms. Support weekly reporting and implement optimizations to improve KPIs, including CPQV and CPMOL. Partner with internal creative teams to develop compelling ad content that adheres to social specifications.

Senior Paid Associate at AiMedia Group

February 1, 2023 - June 1, 2023

Trafficking, optimizing, and reporting on campaigns; collaborating with the social team to meet and exceed KPIs; strategic planning for existing clients and new business; daily pacing reports to ensure campaigns spend in full; provide recommendations to improve performance and manage cross-channel budgets.

Senior Campaign Manager at Stitcher Ads

September 1, 2021 - February 1, 2023

Responsible for creative communication; train self-serve users on Stitcher Ads; built overlays for Dynamic ads; assist with back-end processes such as feed mapping, creative scoping, and troubleshooting tracking issues.

Senior Associate at MediaCom

January 1, 2021 - September 1, 2021

Worked with Planning team; budget recommendations for fiscal year; QA’ing platforms such as Facebook/IG, Snapchat, and Pinterest; delivered weekly reports and insights across all platforms.

Associate Paid Social at iProspect

October 1, 2019 - January 1, 2021

Setting up and executing campaigns on Facebook, LinkedIn, Reddit and Twitter; ran campaigns in the United States and internationally; daily pacing reports; recommended and implemented callouts to improve performance; weekly client communications.

Social Media Coordinator at Resolution Media

September 1, 2018 - October 1, 2019

Set up Pepsi’s Non-Carbonated social accounts on Facebook, Instagram, Snapchat and Twitter; added campaign proposals into Prisma; handled Insertion Orders, traffic to DCM, and Prisma financials; monthly billing reports and weekly budget pacing.