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I’m Melissa Richards, a Creative Director specializing in concept-driven brand storytelling, integrated campaign development, and multi-channel creative execution across CPG, retail, and DTC brands. I turn big ideas into cohesive brand systems that span packaging, digital, social, and retail environments. I blend strategic thinking with hands-on execution, using tools like Figma and the Adobe Creative Suite to drive cohesive brand worlds that boost awareness and conversion. I believe the most effective design balances performance and beauty while deepening the connection between brand and customer. I’m passionate about building premium, scalable brand systems and collaborative teams that translate consumer insights into narratives that resonate across channels.…I’m Melissa Richards, a Creative Director specializing in concept-driven brand storytelling, integrated campaign development, and multi-channel creative execution across CPG, retail, and DTC brands. I turn big ideas into cohesive brand systems that span packaging, digital, social, and retail environments. I blend strategic thinking with hands-on execution, using tools like Figma and the Adobe Creative Suite to drive cohesive brand worlds that boost awareness and conversion. I believe the most effective design balances performance and beauty while deepening the connection between brand and customer. I’m passionate about building premium, scalable brand systems and collaborative teams that translate consumer insights into narratives that resonate across channels.

Melissa Richards

PRO

Creative Director, Art Director, Brand Designer, +4

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I’m Melissa Richards, a Creative Director specializing in concept-driven brand storytelling, integrated campaign development, and multi-channel creative execution across CPG, retail, and DTC brands. I turn big ideas into cohesive brand systems that span packaging, digital, social, and retail environments. I blend strategic thinking with hands-on execution, using tools like Figma and the Adobe Creative Suite to drive cohesive brand worlds that boost awareness and conversion. I believe the most effective design balances performance and beauty while deepening the connection between brand and customer. I’m passionate about building premium, scalable brand systems and collaborative teams that translate consumer insights into narratives that resonate across channels.…I’m Melissa Richards, a Creative Director specializing in concept-driven brand storytelling, integrated campaign development, and multi-channel creative execution across CPG, retail, and DTC brands. I turn big ideas into cohesive brand systems that span packaging, digital, social, and retail environments. I blend strategic thinking with hands-on execution, using tools like Figma and the Adobe Creative Suite to drive cohesive brand worlds that boost awareness and conversion. I believe the most effective design balances performance and beauty while deepening the connection between brand and customer. I’m passionate about building premium, scalable brand systems and collaborative teams that translate consumer insights into narratives that resonate across channels.

Available to hire

Portland, United States

I’m Melissa Richards, a Creative Director specializing in concept-driven brand storytelling, integrated campaign development, and multi-channel creative execution across CPG, retail, and DTC brands. I turn big ideas into cohesive brand systems that span packaging, digital, social, and retail environments. I blend strategic thinking with hands-on execution, using tools like Figma and the Adobe Creative Suite to drive cohesive brand worlds that boost awareness and conversion.

I believe the most effective design balances performance and beauty while deepening the connection between brand and customer. I’m passionate about building premium, scalable brand systems and collaborative teams that translate consumer insights into narratives that resonate across channels.

Skills

Product Design

Experience Level

Product Design

Expert

Work Experience

Associate Creative Director at Evelyn & Bobbie

January 1, 2025 - Present

Lead creative direction and campaign development for a high-growth DTC intimates brand, building integrated brand systems across packaging, digital, retail, and marketing channels. Responsible for both conceptual development and hands-on execution across multi-channel creative. Translate brand strategy into integrated campaigns; craft packaging that balances clarity and premium design; build scalable creative frameworks; partner with marketing, product, and executive stakeholders; direct end-to-end storytelling.

Senior Art Director at Walmart Connect

January 1, 2022 - January 1, 2025

Led creative direction for large-scale digital and retail media campaigns, translating performance data and customer insights into high-impact visual storytelling across omnichannel platforms. Pitched and developed revenue-generating multi-brand campaigns; simplified complex business and product data into clear narratives; led cross-functional teams to deliver cohesive, scalable campaign systems; developed and tested creative variations; presented concepts and rationale to stakeholders; mentored designers and contributed to best practices.

Creative Director at MBR Creative, LLC

January 1, 2018 - Present

Independent creative director specializing in branding, packaging, and campaign development for CPG, beauty-adjacent, and lifestyle brands. Develop big-idea brand concepts and visual systems across product, packaging, and campaign work. Direct brand identity development and creative positioning for emerging brands. Balance regulatory and informational requirements with premium, minimalist design approaches. Lead creative direction for brand storytelling across digital and retail environments; translate brand strategy into visual campaigns and product narratives.

Associate Creative Director at Burt’s Bees & Clorox Laundry Portfolio

January 1, 2005 - January 1, 2018

Directed brand design and integrated campaigns across national CPG portfolios, shaping cohesive visual identities across packaging, retail, and digital. Led creative strategy for product launches and integrated campaigns; developed packaging systems across thousands of SKUs while maintaining brand consistency; directed cross-functional teams; partnered with marketing and executive leadership to translate business goals into creative strategy; art directed photoshoots from concept through execution and content development across editorial, packaging, e-commerce, and retail.