I’m an AI-driven SEO strategist with 12+ years of experience working across SaaS, e-commerce, and premium service brands. I’ve collaborated with companies like Google and Microsoft, and today I partner with clients around the world who seek sustainable, long-term organic growth. Recent results: • Ranked a legal ed client #1 in AI-generated search visibility • Grew organic traffic by 27.7% (78K → 100K) in 3 months • Increased leads from organic search by +63.8% (199 → 326) in 3 months • Took a “Shopify agency” keyword from #104 to #2.4 • Achieved page 1 rankings within days of indexing for targeted queries If you want SEO that is structured, future-focused, and built to drive real business results, let’s talk!

Marguerite Bravay

I’m an AI-driven SEO strategist with 12+ years of experience working across SaaS, e-commerce, and premium service brands. I’ve collaborated with companies like Google and Microsoft, and today I partner with clients around the world who seek sustainable, long-term organic growth. Recent results: • Ranked a legal ed client #1 in AI-generated search visibility • Grew organic traffic by 27.7% (78K → 100K) in 3 months • Increased leads from organic search by +63.8% (199 → 326) in 3 months • Took a “Shopify agency” keyword from #104 to #2.4 • Achieved page 1 rankings within days of indexing for targeted queries If you want SEO that is structured, future-focused, and built to drive real business results, let’s talk!

Available to hire

I’m an AI-driven SEO strategist with 12+ years of experience working across SaaS, e-commerce, and premium service brands.

I’ve collaborated with companies like Google and Microsoft, and today I partner with clients around the world who seek sustainable, long-term organic growth.

Recent results:

• Ranked a legal ed client #1 in AI-generated search visibility
• Grew organic traffic by 27.7% (78K → 100K) in 3 months
• Increased leads from organic search by +63.8% (199 → 326) in 3 months
• Took a “Shopify agency” keyword from #104 to #2.4
• Achieved page 1 rankings within days of indexing for targeted queries

If you want SEO that is structured, future-focused, and built to drive real business results, let’s talk!

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Language

English
Fluent
French
Fluent
German
Fluent
Spanish; Castilian
Beginner

Work Experience

SEO & Organic Growth Consultant at Self-Employed
September 1, 2012 - Present
I work with brands that want SEO to become meaningful for their business, not just a box to tick. Results include: improved organic impressions by +447% (10K → 58K); keyword growth from position 104 to 2.4 for a Shopify agency; page 1 rankings within 1 week for newly indexed pages; positioning content to appear within AI-generated search results for high-intent, conversion-focused queries. Clients include: Google, Expedia Group, SuperYachtsMonaco, Totaljobs, AJFR, Medito Digital, LNE Schools.
SEO + SMM Consultant at Self-Employed
April 1, 2021 - March 1, 2024
Developing paid social strategies that speak to brands' target audiences and increase ROI + ROAS. Proudest achievement: building Google Ads campaigns for a major luxury retailer that drove 1,000,000 € in sales over 1 weekend (20X ROAS). Clients: Google, OpenTable, KaDeWe, Autograph Collection Hotels, Leonardo Hotels, ...
Marketing Manager at ALSO Group
January 1, 2018 - April 1, 2021
Liaised closely with Microsoft leadership teams in the United States and Europe. Developing quarterly 1,000,000 € multi-channel paid marketing plans that align Microsoft and ALSO goals. Leading the execution of 100+ simultaneous paid marketing campaigns across 15 countries. Coordinating a team of designers, content writers, translators and marketing agencies to ensure campaign success. Analyzing campaign results to constantly optimize lead generation across digital platforms.
SEO Copywriter at Expedia Group
April 1, 2013 - December 1, 2017
Responsible for implementing an SEO and content strategy for HomeAway's South East Asian and Australian websites (optimizing 3000+ holiday home listings and travel guides). Recruiting and managing a team of writers and an administrative assistant to ensure timely, quality content submission. Project results: 25% increase in on-page inquiries and 19% increase in page views.

Education

Digital Marketing Analytics at Massachusetts Institute of Technology
January 1, 2019 - January 1, 2020
German Literature at McGill University
January 1, 2008 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Travel & Hospitality, Retail, Education, Professional Services
    uniE621 Boosted SEO Ranking from 27 to 8 (1.2M Impressions) in 8 Months
    Leveraged AI optimization and traditional SEO content strategy to boost a yacht brokerage's online presence, making sure they stayed ahead of competitors in the wake of Google's most significant 2025 algorithm updates.
    uniE621 Launched & Scaled SEO from 0 → 23K Impressions for Legal Recruiter
    Led SEO from day one on a brand new legal recruitment website, building organic visibility from zero to 23K impressions and 225 clicks. Focused on strong foundations (technical SEO, structure, and keyword strategy) combined with targeted content to create steady, compounding growth over time. seo
    uniE621 From #50 to Top 5 Rankings in 6 Months (Pet Resource Website)
    Led SEO for a pet resource website, driving a rapid increase in keyword rankings from page 5 (~50) to top 5 positions. Focused on content quality, search intent alignment, and site structure to accelerate ranking improvements. The result was a sharp upward trajectory in visibility, with consistent gains over a short period of time.
    uniE621 Ranked Client #1 in AI Search Visibility (Legal Education Market)
    Led an AI-driven SEO strategy for a French legal education company, resulting in the 1 position in AI-generated search visibility (19% share), ahead of competitors like Ifocop and Cned. Optimized content and entity positioning to increase inclusion in AI-generated answers (ChatGPT, Perplexity, Google AI Overviews). Built a compounding visibility loop by aligning content, structure, and authority signals with how AI systems retrieve and recommend brands. aivisibility aiseo seo