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I am a results-driven creative professional with a track record of turning concepts into brands and driving growth through compelling content. I thrive at the intersection of storytelling and execution, turning ideas into brands, products, and campaigns that perform. I am a two-time founder in health and wellness, leading ventures from concept to exit (one acquisition, one merger). I’ve built brands, written copy, and developed go-to-market strategies, partnerships, and experiential marketing. I’m a published author, a podcast producer with 100+ episodes, and a musician/composer with original music licensed for commercial use. I’m equally fluent in creative ideation and execution and understand how storytelling fuels growth.…I am a results-driven creative professional with a track record of turning concepts into brands and driving growth through compelling content. I thrive at the intersection of storytelling and execution, turning ideas into brands, products, and campaigns that perform. I am a two-time founder in health and wellness, leading ventures from concept to exit (one acquisition, one merger). I’ve built brands, written copy, and developed go-to-market strategies, partnerships, and experiential marketing. I’m a published author, a podcast producer with 100+ episodes, and a musician/composer with original music licensed for commercial use. I’m equally fluent in creative ideation and execution and understand how storytelling fuels growth.

Matthew Callans

Creative Director, Brand Strategist, Content Creator, +2

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I am a results-driven creative professional with a track record of turning concepts into brands and driving growth through compelling content. I thrive at the intersection of storytelling and execution, turning ideas into brands, products, and campaigns that perform. I am a two-time founder in health and wellness, leading ventures from concept to exit (one acquisition, one merger). I’ve built brands, written copy, and developed go-to-market strategies, partnerships, and experiential marketing. I’m a published author, a podcast producer with 100+ episodes, and a musician/composer with original music licensed for commercial use. I’m equally fluent in creative ideation and execution and understand how storytelling fuels growth.…I am a results-driven creative professional with a track record of turning concepts into brands and driving growth through compelling content. I thrive at the intersection of storytelling and execution, turning ideas into brands, products, and campaigns that perform. I am a two-time founder in health and wellness, leading ventures from concept to exit (one acquisition, one merger). I’ve built brands, written copy, and developed go-to-market strategies, partnerships, and experiential marketing. I’m a published author, a podcast producer with 100+ episodes, and a musician/composer with original music licensed for commercial use. I’m equally fluent in creative ideation and execution and understand how storytelling fuels growth.

Available to hire

I am a results-driven creative professional with a track record of turning concepts into brands and driving growth through compelling content. I thrive at the intersection of storytelling and execution, turning ideas into brands, products, and campaigns that perform.

I am a two-time founder in health and wellness, leading ventures from concept to exit (one acquisition, one merger). I’ve built brands, written copy, and developed go-to-market strategies, partnerships, and experiential marketing. I’m a published author, a podcast producer with 100+ episodes, and a musician/composer with original music licensed for commercial use. I’m equally fluent in creative ideation and execution and understand how storytelling fuels growth.

Skills

Experience Level

Expert

Expert

Expert

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Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

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Expert

Expert

DaVinci Resolve Studio

Expert

Pro Tools

Intermediate

Work Experience

Creative Specialist at Braincare Performance Center (Wave Neuroscience)

January 1, 2024 - Present

Lead all copywriting across website, social media, advertising, and email—shaping brand voice and driving patient acquisition for a leading neuroscience performance center. Manage organic social media presence across Instagram and Facebook, optimizing posting cadence, content format, and audience engagement using platform analytics. Apply SEO best practices to website copy and blog content, improving search visibility through keyword strategy and on-page optimization. Coordinate visual asset creation, oversee design direction, and ensure brand consistency across all channels. Developed content strategy to support clinical trial communications and research dissemination, collaborating with the creative director and medical team. Planned and executed brand activations and strategic partnerships to expand the center’s presence in the North County San Diego wellness community.

Co-Founder & Chief Marketing Officer at Areté Adaptogens

January 1, 2020 - January 1, 2023

Founded and scaled a functional mushroom supplement brand from concept to national distribution and eventual merger, funding the launch from proceeds of a prior acquisition. Produced and launched a Kickstarter campaign with original video content that raised over $30,000 and generated pre-sale orders. Secured distribution in 750 Vitamin Shoppe locations nationwide, leading vendor negotiations and managing the full partnership lifecycle. Negotiated a strategic partnership with Fantastic Fungi resulting in a 6,000-unit purchase order and ongoing co-marketing. Secured earned media coverage via a televised news segment, amplified direct-to-consumer sales. Produced a branded podcast with 100+ episodes, growing a loyal audience. Managed all social media channels with SEO-driven product descriptions to improve organic discovery. Executed brand activations with Wave Neuroscience and Breathe Degrees. Owned brand development, product formulation, copywriting, visual asset coordination, and graph

Copywriter at CreativeLive

January 1, 2022 - December 31, 2022

Wrote and managed a high-volume website blog, publishing 10+ articles per month on creative education, entrepreneurship, and professional development topics. Produced podcast show notes and episode descriptions, optimizing for discoverability and audience retention across platforms.

Co-Founder & Brand Director at Shredibles

January 1, 2017 - January 1, 2019

Built a CBD-infused protein bar company from scratch — including product formulation, brand identity, packaging, copywriting, social media, and sales — with zero outside support. Grew the brand from concept to acquisition within 18 months, demonstrating an ability to move fast, iterate, and create market-ready products with limited resources. Reinvested acquisition proceeds directly into the founding of Areté Adaptogens, applying lessons learned to build a more scalable and distribution-ready brand.