Hi, I’m Mariana Castañeda. I’m a Strategic Marketing Specialist with 5 years of experience driving revenue growth through co-marketing initiatives, partnerships, and multi-channel campaigns across LATAM and the U.S. I’ve built and scaled integrated marketing programs, organized high-impact events, managed agency relationships, and delivered data-driven insights to optimize customer acquisition and retention. I thrive in fast-growth environments and enjoy collaborating cross-functionally to align go-to-market strategies with business goals. I’m passionate about turning complex data into actionable roadmaps, creating engaging content, and designing programs that boost activation, retention, and revenue.

Mariana Castañeda

Hi, I’m Mariana Castañeda. I’m a Strategic Marketing Specialist with 5 years of experience driving revenue growth through co-marketing initiatives, partnerships, and multi-channel campaigns across LATAM and the U.S. I’ve built and scaled integrated marketing programs, organized high-impact events, managed agency relationships, and delivered data-driven insights to optimize customer acquisition and retention. I thrive in fast-growth environments and enjoy collaborating cross-functionally to align go-to-market strategies with business goals. I’m passionate about turning complex data into actionable roadmaps, creating engaging content, and designing programs that boost activation, retention, and revenue.

Available to hire

Hi, I’m Mariana Castañeda. I’m a Strategic Marketing Specialist with 5 years of experience driving revenue growth through co-marketing initiatives, partnerships, and multi-channel campaigns across LATAM and the U.S. I’ve built and scaled integrated marketing programs, organized high-impact events, managed agency relationships, and delivered data-driven insights to optimize customer acquisition and retention.

I thrive in fast-growth environments and enjoy collaborating cross-functionally to align go-to-market strategies with business goals. I’m passionate about turning complex data into actionable roadmaps, creating engaging content, and designing programs that boost activation, retention, and revenue.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Spanish; Castilian
Fluent
German
Intermediate
Portuguese
Intermediate

Work Experience

Account Strategist at ECD Digital Strategy (Marketing)
March 1, 2025 - Present
Manage 6+ client relationships and develop full-funnel marketing strategy for U.S. SMB ecommerce brands ($100k-$25M ARR), aligning creative, CRM, and development teams to deliver measurable ROI and performance improvements across email, paid media, website optimization, CRO, and direct marketing. Manage client budgets, campaign briefs, performance reporting, upsells & cross-sells of agency services & marketing SaaS with strategic marketing roadmaps and data-backed recommendations.
Marketing Education Coordinator LATAM at Hotmart
October 1, 2023 - February 28, 2025
Developed co-marketing initiatives for retention and acquisition (events, social media content, webinars, video content) with strategic partners such as Google and Canva, delivering measurable impact in brand awareness indicators and audience engagement. Organized and spoke at client events in Mexico City and Bogotá on digital marketing, product launches, and creator growth. Drove CRM journeys, gamified challenges, and content strategies, impacting user retention and activation KPIs. Designed and launched Hotmart Academy LATAM to drive platform adoption and revenue growth, enrolling 15,000+ students and improving activation funnel conversions by +2%. Developed multiple on-site & remote community programs (Community GO), generating $250K+ in GMV and increasing participant revenue by +56%. Outlined and nurtured CRM journeys, gamified challenges, and content strategies, impacting user retention and adoption KPIs.
Partnerships Specialist at Crehana
July 1, 2023 - October 1, 2023
Built and managed strategic partnerships in the HR industry with brands like Deel & Selia to expand audience reach and brand positioning across LATAM through co-branded content initiatives & campaigns. Produced the Amazing People Podcast, achieving 65,000+ streams and executive-level relationships with LATAM business leaders at key prospect accounts.
Field Marketing Specialist - Enterprise & Higher Education at Crehana
January 1, 2023 - July 1, 2023
Executed targeted B2B marketing programs and in-person/online events, generating $100K+ in Sales Accepted Opportunities (SAOs). Created B2B marketing content (sales collaterals, ebooks, webinars, newsletters, podcasts), achieving 220% of lead generation goals.

Education

Bachelor of Science, Communication Science at University of Amsterdam
September 1, 2017 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Education, Professional Services, Retail, Media & Entertainment