Creative Designer with 7 years of experience across agency and in-house settings, specializing in branding, packaging, e-commerce, and marketing collateral—from digital assets to large-scale POSMs. I’ve worked on campaigns across Dubai, Singapore, Malaysia, and the Philippines for clients in beauty, F&B, retail, medicine, government, education, and more. I’m creative, versatile, and proactive—constantly learning new skills like video editing, animation, and AI-powered tools to bring fresh perspectives and more impactful solutions to each project. I value collaboration, competitiveness, and continuous growth.

Maria Cecilia Abad

Creative Designer with 7 years of experience across agency and in-house settings, specializing in branding, packaging, e-commerce, and marketing collateral—from digital assets to large-scale POSMs. I’ve worked on campaigns across Dubai, Singapore, Malaysia, and the Philippines for clients in beauty, F&B, retail, medicine, government, education, and more. I’m creative, versatile, and proactive—constantly learning new skills like video editing, animation, and AI-powered tools to bring fresh perspectives and more impactful solutions to each project. I value collaboration, competitiveness, and continuous growth.

Available to hire

Creative Designer with 7 years of experience across agency and in-house settings, specializing in branding, packaging, e-commerce, and marketing collateral—from digital assets to large-scale POSMs. I’ve worked on campaigns across Dubai, Singapore, Malaysia, and the Philippines for clients in beauty, F&B, retail, medicine, government, education, and more.

I’m creative, versatile, and proactive—constantly learning new skills like video editing, animation, and AI-powered tools to bring fresh perspectives and more impactful solutions to each project. I value collaboration, competitiveness, and continuous growth.

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Work Experience

Liquid Havas Market Lead Designer at Liquid Havas
January 1, 2025 - December 31, 2025
Market lead design role supporting branding and e-commerce/marketing campaign execution for regional markets. Led creation and delivery of creative assets for client activations and ongoing marketing needs, collaborating with cross-functional teams to ensure on-brand, conversion-focused outputs.
OATSIDE Multimedia Designer at OATSIDE
January 1, 2024 - December 31, 2024
Multimedia design work producing marketing and multimedia assets for on-site engagements. Developed creative deliverables aligned with brand direction, including digital design outputs and campaign collateral to support client goals.
Senior Digital Designer at Manggo Selection
January 1, 2019 - December 31, 2024
Senior digital design responsibilities supporting e-commerce and marketing collateral creation. Produced digital and campaign design assets, maintained consistency across brand touchpoints, and delivered print/POSM-ready creatives with attention to detail and visual impact.

Education

BFA Major in Advertising Arts at University of Santo Tomas
January 1, 2015 - January 1, 2019
Digital Marketing at Accenture Future Learn
January 1, 2023 - January 1, 2023

Qualifications

Cum Laude (BFA, Advertising Arts)
January 1, 2015 - January 1, 2019
Accenture Future Learn - Digital Marketing (Certificate)
January 1, 2023 - January 1, 2023

Industry Experience

Retail, Consumer Goods, Healthcare, Education, Government, Media & Entertainment, Other