Michael Chen

Established and scaled ForteRa’s visual identity as the company’s first in-house graphic designer, creating brand assets, logos, and design systems to support rapid growth. Redesigned the company logo in collaboration with the CEO to build the core brand presence. Produced and edited marketing and promotional videos incorporating live footage and 2D/3D animation to communicate brand messaging. Contributed to two full website redesigns, updating layouts, user interfaces, and visual design elements for improved brand consistency and UX. Conceptualized and designed product packaging and logos for upcoming products, supporting brand expansion and go-to-market initiatives.

Complete logo and business card design to establish a strong brand identity. Translate creative direction into on-brand design solutions using typography, color theory, and layout principles. Generate brand concepts and mockups using Adobe Creative Suite, delivering 100% print-ready assets on time.

Animated a motion graphics video with After Effects to promote a website, applying visuals to storytelling and brand messaging. Collaborated with a Marketing Consultant to develop and refine motion graphics concepts, producing three storyboards and design concepts. Translated guidelines into engaging visuals and delivered print-ready or digital assets as required.