I'm a versatile and dynamic design professional with international experience as an Art Director at HarperCollins in London. I’ve cultivated a comprehensive design toolkit spanning book cover design, marketing, branding, and visual communication. Across high-profile projects I’ve delivered innovative design solutions that capture the essence and engage audiences. From concept to final execution, I excel at crafting typography-driven book covers, posters, and marketing collateral across print and digital campaigns, and I’ve led teams to execute campaigns displayed on billboards, in-store displays, and online.

Matthew Clive Kelly

I'm a versatile and dynamic design professional with international experience as an Art Director at HarperCollins in London. I’ve cultivated a comprehensive design toolkit spanning book cover design, marketing, branding, and visual communication. Across high-profile projects I’ve delivered innovative design solutions that capture the essence and engage audiences. From concept to final execution, I excel at crafting typography-driven book covers, posters, and marketing collateral across print and digital campaigns, and I’ve led teams to execute campaigns displayed on billboards, in-store displays, and online.

Available to hire

I’m a versatile and dynamic design professional with international experience as an Art Director at HarperCollins in London. I’ve cultivated a comprehensive design toolkit spanning book cover design, marketing, branding, and visual communication.

Across high-profile projects I’ve delivered innovative design solutions that capture the essence and engage audiences. From concept to final execution, I excel at crafting typography-driven book covers, posters, and marketing collateral across print and digital campaigns, and I’ve led teams to execute campaigns displayed on billboards, in-store displays, and online.

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Work Experience

Art Director at HarperCollins Publishing
January 1, 2012 - December 31, 2024
Led the design of high-profile book cover projects and comprehensive marketing collateral. Directed concept development, typography, and visual storytelling across print and digital campaigns. Managed design teams to deliver innovative, bespoke solutions displayed across billboards, in-store displays, and online channels under tight deadlines.
Cover Designer, book layouts at Macmillan Publishing
January 1, 2007 - December 31, 2012
Designed book covers and interior layouts; collaborated with authors, editors and marketing teams to ensure cohesive branding across titles; contributed to typography, layout, and visual language.
Freelance Designer at Freelance
January 1, 2004 - December 31, 2007
Provided freelance design services across branding, illustration, and layout, delivering bespoke visual identities and campaign collateral for diverse clients.

Education

Bachelor of Design at Massey University, Wellington
January 1, 2000 - December 31, 2004

Qualifications

Bachelor of Design
June 1, 1999 - November 15, 2003
Majoring in Visual Communication Design

Industry Experience

Media & Entertainment, Professional Services
    Brand Design for Publisher - Logo and Brand Guideline

    I worked with the team at HCCB to redesign their existing brand to more closely align their core values set out as:

    Ambitious & confident. Fun & playful, Creative & dynamic. Accessible & inclusive. Classic & contemporary. Trusted & quality

    https://www.twine.net/signin