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McKenzie is a creative professional with a strong background in graphic design combined with marketing expertise. Known for her ability to elevate brands, she effectively merges aesthetic appeal with strategic insight, ensuring each project not only captivates but also drives results. With a rich history of working with organizations like the NFL Players Association and Hy-Vee, as well as various start-ups and non-profits, McKenzie has proven her capacity to deliver innovative solutions across diverse sectors. Her portfolio boasts transcends borders with successful projects also in international markets such as Ireland, Italy, and The Bahamas. McKenzie’s commitment to pushing creative boundaries while maintaining a sharp focus on marketing principles allows her to develop engaging solutions that resonate with audiences and enhance brand visibility. Whether curating compelling visuals or crafting integrated marketing campaigns, McKenzie is dedicated to propelling success through creativity and strategic thinking.…McKenzie is a creative professional with a strong background in graphic design combined with marketing expertise. Known for her ability to elevate brands, she effectively merges aesthetic appeal with strategic insight, ensuring each project not only captivates but also drives results. With a rich history of working with organizations like the NFL Players Association and Hy-Vee, as well as various start-ups and non-profits, McKenzie has proven her capacity to deliver innovative solutions across diverse sectors. Her portfolio boasts transcends borders with successful projects also in international markets such as Ireland, Italy, and The Bahamas. McKenzie’s commitment to pushing creative boundaries while maintaining a sharp focus on marketing principles allows her to develop engaging solutions that resonate with audiences and enhance brand visibility. Whether curating compelling visuals or crafting integrated marketing campaigns, McKenzie is dedicated to propelling success through creativity and strategic thinking.

McKenzie P. Carter

Project Manager, Creative Director, Graphic Designer, +2

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McKenzie is a creative professional with a strong background in graphic design combined with marketing expertise. Known for her ability to elevate brands, she effectively merges aesthetic appeal with strategic insight, ensuring each project not only captivates but also drives results. With a rich history of working with organizations like the NFL Players Association and Hy-Vee, as well as various start-ups and non-profits, McKenzie has proven her capacity to deliver innovative solutions across diverse sectors. Her portfolio boasts transcends borders with successful projects also in international markets such as Ireland, Italy, and The Bahamas. McKenzie’s commitment to pushing creative boundaries while maintaining a sharp focus on marketing principles allows her to develop engaging solutions that resonate with audiences and enhance brand visibility. Whether curating compelling visuals or crafting integrated marketing campaigns, McKenzie is dedicated to propelling success through creativity and strategic thinking.…McKenzie is a creative professional with a strong background in graphic design combined with marketing expertise. Known for her ability to elevate brands, she effectively merges aesthetic appeal with strategic insight, ensuring each project not only captivates but also drives results. With a rich history of working with organizations like the NFL Players Association and Hy-Vee, as well as various start-ups and non-profits, McKenzie has proven her capacity to deliver innovative solutions across diverse sectors. Her portfolio boasts transcends borders with successful projects also in international markets such as Ireland, Italy, and The Bahamas. McKenzie’s commitment to pushing creative boundaries while maintaining a sharp focus on marketing principles allows her to develop engaging solutions that resonate with audiences and enhance brand visibility. Whether curating compelling visuals or crafting integrated marketing campaigns, McKenzie is dedicated to propelling success through creativity and strategic thinking.

Available to hire

McKenzie is a creative professional with a strong background in graphic design combined with marketing expertise. Known for her ability to elevate brands, she effectively merges aesthetic appeal with strategic insight, ensuring each project not only captivates but also drives results. With a rich history of working with organizations like the NFL Players Association and Hy-Vee, as well as various start-ups and non-profits, McKenzie has proven her capacity to deliver innovative solutions across diverse sectors.

Her portfolio boasts transcends borders with successful projects also in international markets such as Ireland, Italy, and The Bahamas. McKenzie’s commitment to pushing creative boundaries while maintaining a sharp focus on marketing principles allows her to develop engaging solutions that resonate with audiences and enhance brand visibility. Whether curating compelling visuals or crafting integrated marketing campaigns, McKenzie is dedicated to propelling success through creativity and strategic thinking.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Sr. Manager, Marketing Services Division at Eighth Square, A Marketing & Events Agency

August 1, 2024 - Present

Oversee all marketing clients and creative solutions from conception through execution and post-campaign analysis, driving results across a range of industries. Led the development of a new marketing services division that expanded the agency's offerings and generated significant revenue growth. Managed daily operations of marketing and creative team including hiring, project management, quality control, and client success. Orchestrated the company's re-branding and repositioning from white-label to distinct market-facing brand, increasing brand visibility and market entry. Acted as a thought partner to leadership, shaping high-level business strategies, creative positioning, and future initiatives aligning marketing efforts with company growth.

Marketing & Event Manager at Eighth Square, A Marketing & Events Agency

August 1, 2024 - August 19, 2025

Built trusted client partnerships with a reputation for delivering high-quality, thoughtful marketing solutions achieving a 95% retention rate. Conducted competitive and market research to craft integrated brand, content, and marketing strategies for diverse clients and events, boosting brand engagement and revenue via multiple mediums including print, web, digital, and social. Coordinated all event aspects such as venue selection, contracts, logistics, and vendor management for attendee sizes ranging 50 to 3,000+. Managed budgets from $25,000 to over $1,000,000 ensuring cost-effectiveness. Championed a standardized approach to campaign and creative project management to reduce costs and improve consistency and efficiency.

Graphic Design & Digital Marketing Coordinator at Eighth Square, A Marketing & Events Agency

October 1, 2023 - August 19, 2025

Collaborated with project teams to develop creative concepts and event marketing strategies that exceeded industry standards and delivered on client objectives. Designed and maintained marketing materials and event identities ensuring consistent brand messaging across platforms. Distributed email campaigns with audiences from hundreds to over 4,000 recipients. Implemented website updates and enhancements on various platforms to improve user experience and drive traffic.

Contract Engagement, Marketing & Design at The Trust, Powered by the NFLPA

May 1, 2023 - August 19, 2025

Provided marketing and graphic design contract services supporting engagement initiatives for former NFL players. Created event identities, collateral, and marketing materials. Updated website content to enhance user experience and maintain relevance. Designed branded merchandise and developed social media content increasing audience engagement by 46% and strengthening the brand presence on various platforms.

Marketing Specialist at Midwest Heritage, A Hy-Vee Company

April 1, 2021 - August 19, 2025

Collaborated cross-functionally with leadership across banking, investments, and insurance divisions to align marketing strategies driving business growth. Led quarterly integrated marketing campaigns from concept to execution contributing to the company's most profitable financial year. Managed daily operations and optimization of a high-traffic website with 40,000+ monthly page views. Used Google Analytics to analyze website data providing actionable insights to executive leadership. Crafted content for video, social media, signage, presentations and print materials improving brand messaging and engagement. Executed targeted email marketing campaigns reaching up to 35,000 customers with a 5% click-through rate. Drafted and edited regional radio advertisements increasing brand awareness.

Engagement & Marketing Intern at The Trust, Powered by the NFLPA

June 1, 2019 - August 19, 2025

Supported the engagement team with strategic marketing initiatives and event planning. Conducted interviews with former NFL players to create and publish over 30 articles. Designed creative and marketing materials for events and digital/print to ensure brand consistency. Maintained and updated the PlayersTrust.com website enhancing functionality and user experience. Crafted and deployed newsletters and texting campaigns using MailChimp and Trumpia.