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Language

English
Fluent

Work Experience

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Education

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Qualifications

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Industry Experience

Consumer Goods, Professional Services, Retail
    Partnership Pitch Deck
    I created a compelling pitch deck for Designers Collab, an emerging designer store, to elevate their brand and attract artist collaborations. This deck emphasized their distinctive commitment to nurturing new talent and offering an innovative platform for designers, setting them apart from competitors. The key to its success was thorough competitor research, which clearly defined Designers Collab's Unique Selling Proposition and their unique market position. The impact of the pitch deck was immediate and substantial. Previously, Designers Collab averaged 1-2 brand partnerships per quarter, but after implementing this tailored pitch deck, they secured 5 new partnerships in just the first month. This significant increase in collaboration interest illustrates the deck's effectiveness in communicating the store's unique value and drawing potential partners. PitchDeck BrandEnhancement Collaborations CompetitorResearch UniqueSellingProposition MarketDifferentiation
    Brand Positioning & Business Model
    In my collaboration with Ashley's "Eye Still Am" (ESA), I implemented a transformative brand strategy that significantly elevated her business. Initially, ESA struggled with low engagement, evidenced by a mere 10 attendees per session. My approach focused on realigning ESA's core values and brand identity, particularly appealing to Black/POC women, to drive sustainable growth and deeper market engagement. By intricately weaving ESA's business objectives with its personal ethos, we established a clear, resonant brand vision. This redefined narrative was consistently applied across ESA's offerings, from its healing workshops and virtual platforms to the Holistic Beauty Hub. Through rigorous market research and refining ESA's online and offline presence, the brand's identity and offerings became more aligned with its target audience's needs and preferences. The pivotal moment came post-engagement when ESA implemented the new business model and positioning strategy. This strategic shift led to a remarkable increase in session attendance, with Ashley quickly securing three fully booked classes. This success underscored the power of a well-crafted brand strategy in transforming audience engagement and business outcomes SocialMediaMarketing BrandIdentity ContentStrategy InfluencerCollaboration AudienceConnection MarketAnalysis BusinessModel StrategicGrowth SessionAttendance MarketEngagement
    Social Media Campaign Ideas
    I created authentic and resonant social media campaigns that aligned with ESA's brand identity and core values. With a deep understanding of ESA's 'WHY,' I developed compelling campaign ideas that emphasized authenticity and emotional resonance. From highlighting personal growth stories to showcasing the impact of healing workshops, my campaigns authentically reflected ESA's healing journey narrative. My goal was to enhance ESA's social media presence and drive engagement among its target audience SocialMediaCampaigns AuthenticBranding BrandIdentity pitchdeck presentationdesign socialmedia contentstrategy