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I am an innovative multidisciplinary designer with 24+ years crafting user-centric digital products and comprehensive brand identities, spanning print and digital media. I specialise in creating high-impact marketing collateral and scalable design systems for highly regulated sectors. I bring a collaborative, stakeholder-driven approach to delivering accessible, high-performance solutions across complex environments. I thrive in remote, cross-functional teams, partnering with CTOs and CEOs to turn strategic ideas into tangible design outcomes. I enjoy mentoring others, pushing creative boundaries, and delivering experiences that delight users and drive measurable business results.…I am an innovative multidisciplinary designer with 24+ years crafting user-centric digital products and comprehensive brand identities, spanning print and digital media. I specialise in creating high-impact marketing collateral and scalable design systems for highly regulated sectors. I bring a collaborative, stakeholder-driven approach to delivering accessible, high-performance solutions across complex environments. I thrive in remote, cross-functional teams, partnering with CTOs and CEOs to turn strategic ideas into tangible design outcomes. I enjoy mentoring others, pushing creative boundaries, and delivering experiences that delight users and drive measurable business results.

Michael McNevin

Designer, UI Designer, Product Designer, +2

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I am an innovative multidisciplinary designer with 24+ years crafting user-centric digital products and comprehensive brand identities, spanning print and digital media. I specialise in creating high-impact marketing collateral and scalable design systems for highly regulated sectors. I bring a collaborative, stakeholder-driven approach to delivering accessible, high-performance solutions across complex environments. I thrive in remote, cross-functional teams, partnering with CTOs and CEOs to turn strategic ideas into tangible design outcomes. I enjoy mentoring others, pushing creative boundaries, and delivering experiences that delight users and drive measurable business results.…I am an innovative multidisciplinary designer with 24+ years crafting user-centric digital products and comprehensive brand identities, spanning print and digital media. I specialise in creating high-impact marketing collateral and scalable design systems for highly regulated sectors. I bring a collaborative, stakeholder-driven approach to delivering accessible, high-performance solutions across complex environments. I thrive in remote, cross-functional teams, partnering with CTOs and CEOs to turn strategic ideas into tangible design outcomes. I enjoy mentoring others, pushing creative boundaries, and delivering experiences that delight users and drive measurable business results.

Available to hire

I am an innovative multidisciplinary designer with 24+ years crafting user-centric digital products and comprehensive brand identities, spanning print and digital media. I specialise in creating high-impact marketing collateral and scalable design systems for highly regulated sectors. I bring a collaborative, stakeholder-driven approach to delivering accessible, high-performance solutions across complex environments.

I thrive in remote, cross-functional teams, partnering with CTOs and CEOs to turn strategic ideas into tangible design outcomes. I enjoy mentoring others, pushing creative boundaries, and delivering experiences that delight users and drive measurable business results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Language

English

Fluent

Work Experience

Freelance Designer at Freelance (UK / Remote)

October 1, 2025 - Present

Directed design projects, crafting digital products and brand narratives for high-profile clients. Produced scalable iconography and illustrations for multi-screen rendering, and developed executive pitch decks with accessible, engaging data visuals for broad audiences.

Product Designer at Davies Group

September 1, 2018 - October 1, 2025

Led design for technology-focused digital products and services in regulated markets. Created and implemented Davies' first design system, Exemplar - resulting in reduced design and code debt, improved consistency, and enhanced accessibility. Designed branded marketing collateral and RFP documents; short-listed in the Davis Innovation Lab process for innovative design solutions. Collaborated with stakeholders and developers to deliver accessible, delightful user experiences.

Senior Designer at GG.COM Ltd

April 1, 2002 - May 1, 2018

Designed print and digital assets for a leading online gambling brand. Led UI redesign of GG.CO.UK, resulting in increased traffic and affiliate revenue. Created designs for advertising, vehicle delivery, apparel, video media, and race course signage. Short-listed for 'Innovative Gaming Site of the Year' at the EGR Awards (2010).

Senior Designer at Digital Design Labs / Twist Digital Media

April 1, 2002 - May 1, 2018

Forward-thinking digital solution team specializing in the design and development of innovative web apps, with a strong emphasis on user experience. Recognized for applying cutting-edge design and development practices to deliver impactful solutions for online gambling and e-sports industries. Led and managed all aspects of design for in-house and client projects. Designed and produced UI, branding, marketing collateral, and video content to support product and marketing initiatives. Collaborated with CTO and CEO to deliver innovative digital solutions. Designed optimized web apps for international markets with device and network constraints.

Designer at Virtual Viewing

February 1, 2000 - September 1, 2001

Designed websites for high-profile clients including F1 Magazine, Pierre Balmain, and Ibiza nightclub brands Space, Amnesia, and Privilege. Assisted with production of pioneering live video streams from international events. Created and designed digital training tools.