Collection of coordinated repeats created for back-to-school categories.
- Designer
- Graphic Designer
- Illustrator
Meredith Counts
- Ridgewood, United States
- 7 projects
Hi! I'm Meredith, a Creative Director and surface pattern designer with 15 years of experience in the retail industry.
About
Hi! I’m Meredith, a Creative Director and surface pattern designer with 15 years of experience in the retail industry. I specialize in trend-driven prints, conversational motifs, and seasonal artwork, developing original designs for apparel, home, gift, stationery, and more. My work combines market insight, creative vision, and a deep appreciation for the art of surface design.
- Joined October 2026
Skills· 17
Languages
- EnglishFluent
- FrenchIntermediate
Industry experience
- Consumer Goods
- Manufacturing
- Retail
- Media & Entertainment
- Professional Services
Projects · 7
Factory-ready repeat for placement on hard goods, gift, and stationery in two colorways.
- Designer
- Graphic Designer
- Illustrator
Structured hexagonal repeat for seasonal consumer product collection, mass retailer
- Designer
- Illustrator
Abbreviated collection of coordinated repeats in multiple colorways for home goods and gift.
- Designer
- Graphic Designer
- Illustrator
Factory-ready artwork designed for consumer goods manufacturer.
- Designer
- Illustrator
Factory-ready Halloween repeat designed for consumer goods manufacturer.
- Illustrator
Work experience· 6 roles
Branding & Licensing ConsultantJan 2017 – Present · 9 yrs 11 mos
Consults on branding and licensing, providing creative direction and trend guidance for client projects and art portfolios. Leads creative projects and consulting work for retail industry clients, managing art direction and collaborative execution while supporting brand consistency.
VP of Creative · Meredith CountsJan 2017 – Present · 9 yrs 11 mos
Leads creative direction for consumer product-focused work, shaping the overall look, feel, and strategy for brand assets. Partners across licensing, product development, and marketing initiatives, providing creative oversight and guidance to maintain quality standards. Responsible for trend and direction-setting activities to inform design and storytelling, and for developing creative assets for licensing partners.
Designer · True North CreativeOct 2016 – Present · 10 yrs 2 mos
Original, production-ready artwork for apparel, stationery, tableware, bedding, accessories, and other consumer goods. Multi-design collections, hero prints, accent patterns, spot illustrations, and colorways.
Director of Licensing · New York Botanical GardenJan 2013 – Jan 2017 · 4 yrs 1 mo
Product Development Manager · Bravado Merchandising Group/Universal MusicJan 2008 – Jan 2010 · 2 yrs 1 mo
Production Manager, Embroidery Design, Pattern Design · Angel SanchezJan 2005 – Feb 2008 · 3 yrs 2 mos
Education
Bachelor of Arts · Brown University1999 – 2024
Associate of Applied Science · Parsons School of Design2005 – 2006
Bachelor's degree · Brown University2004 – 2026
Certifications and awards
Researching Star-Brands Untapped 100 (September 2022)2022 – 2026
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