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I’m a senior graphic designer and creative leader with 12+ years of experience building cohesive brand systems across regional and global marketing campaigns. I translate strategy into bold, engaging visual assets for events, digital ads, and multi-channel content—while keeping brand storytelling consistent from email to social. I thrive in cross-functional, remote environments, managing timelines and production workflows, and partnering with stakeholders (including translation teams) to deliver high-impact designs for diverse audiences. From conference and event collateral to motion-ready creative and pitch assets, I help teams turn complex goals into polished, conversion-driven visuals.…I’m a senior graphic designer and creative leader with 12+ years of experience building cohesive brand systems across regional and global marketing campaigns. I translate strategy into bold, engaging visual assets for events, digital ads, and multi-channel content—while keeping brand storytelling consistent from email to social. I thrive in cross-functional, remote environments, managing timelines and production workflows, and partnering with stakeholders (including translation teams) to deliver high-impact designs for diverse audiences. From conference and event collateral to motion-ready creative and pitch assets, I help teams turn complex goals into polished, conversion-driven visuals.

Michael Carl San Jose

Graphic Designer, Creative Director, Motion Graphic Designer, +2

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I’m a senior graphic designer and creative leader with 12+ years of experience building cohesive brand systems across regional and global marketing campaigns. I translate strategy into bold, engaging visual assets for events, digital ads, and multi-channel content—while keeping brand storytelling consistent from email to social. I thrive in cross-functional, remote environments, managing timelines and production workflows, and partnering with stakeholders (including translation teams) to deliver high-impact designs for diverse audiences. From conference and event collateral to motion-ready creative and pitch assets, I help teams turn complex goals into polished, conversion-driven visuals.…I’m a senior graphic designer and creative leader with 12+ years of experience building cohesive brand systems across regional and global marketing campaigns. I translate strategy into bold, engaging visual assets for events, digital ads, and multi-channel content—while keeping brand storytelling consistent from email to social. I thrive in cross-functional, remote environments, managing timelines and production workflows, and partnering with stakeholders (including translation teams) to deliver high-impact designs for diverse audiences. From conference and event collateral to motion-ready creative and pitch assets, I help teams turn complex goals into polished, conversion-driven visuals.

Available to hire

I’m a senior graphic designer and creative leader with 12+ years of experience building cohesive brand systems across regional and global marketing campaigns. I translate strategy into bold, engaging visual assets for events, digital ads, and multi-channel content—while keeping brand storytelling consistent from email to social.

I thrive in cross-functional, remote environments, managing timelines and production workflows, and partnering with stakeholders (including translation teams) to deliver high-impact designs for diverse audiences. From conference and event collateral to motion-ready creative and pitch assets, I help teams turn complex goals into polished, conversion-driven visuals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Tagalog

Advanced

Work Experience

Senior Graphic Designer at Arrivia / Cloudstaff

November 1, 2021 - February 1, 2026

Designed localized, conversion-driven email campaigns and digital assets for diverse markets across Asia-Pacific. Created scroll-stopping WeChat visuals and animated travel partner reels tailored for engagement. Streamlined cross-team asset delivery while maintaining cohesive brand storytelling across email and social. Managed multi-language design production in coordination with translation teams to improve communication clarity across language barriers.

Freelance Graphic Designer at MTC Ads

June 1, 2021 - November 1, 2021

Helped brands elevate their presence through strategic visual storytelling across logos, invitations, and branded collateral. Solved client communication challenges by converting abstract ideas into clear, emotionally resonant visuals tailored to each audience. Provided flexible on-demand creative support across digital and print platforms, improving campaign effectiveness without increasing overhead. Produced impact vehicle wrap designs and marketing materials to increase real-world brand exposure; managed end-to-end production from design concept to print output with quality control.

Senior Graphic Designer at Arrivia (Formerly I.C.E. Vacations Asia Pacific)

September 1, 2019 - March 1, 2020

Closed brand engagement gaps by creating visually compelling cruise and travel promotional campaigns tailored for mobile and desktop users. Improved conversion rates through targeted email layouts and optimized visual messaging across multiple platforms. Enhanced operational efficiency by managing digital asset updates across CMS tools and ensuring alignment with marketing goals; maintained consistent visual alignment with marketing objectives.

Creative Lead / Design Department Head at Black Storm Design Marketing

April 1, 2019 - June 1, 2024

Led the design team to deliver top-notice visual content through innovative strategies aligned with client and market needs. Managed project timelines and resources, ensuring on-time delivery and quality. Built logos, packaging, brand guidelines, and promotional materials; coordinated client requirements, updates, and design issues with the team. Developed and managed websites using WordPress and Elementor for optimized digital presence.

Graphic Designer at Epicentre Trading Pty Ltd

September 1, 2018 - March 1, 2019

Addressed product visibility challenges by designing standout catalogs and marketing materials that helped customers run under features and benefits. Accelerated decision-making with realistic mockups for client approvals and internal presentations. Managed artwork approvals and aligned deliverables with evolving brand needs. Delivered campaign-ready magazine covers and visuals that boosted brand recall across digital and print media.

Proprietor / Graphic Designer at Chili Hot Paper

October 1, 2013 - March 1, 2020

Designed bespoke event branding solutions including invitations and printed materials reflecting each client’s unique story and aesthetic. Built a sustainable creative business by managing operations, marketing, and customer service to deliver full-service visual solutions for personal events. Ensured client satisfaction through a seamless creative process from concept to production, delivering clarity, consistency, and detailed craftsmanship.

Graphic Designer at Far East Furniture

May 1, 2013 - October 1, 2013

Improved showroom and event engagement by designing trade show booths and graphic signage that attracted foot traffic and highlighted product stories. Solved product clarity issues by producing high-quality images and retouching assets for print catalogs and online listings. Developed a cohesive visual system by color-correcting and grading product photos to reflect accurate color tones across marketing materials. Created brochures and advertisements aligned to strategic goals and enhanced product visualization in real-life settings.

Graphic Designer / Digital Graphics Center Inc. at Digital Graphix Center Inc.

July 1, 2012 - April 1, 2013

Provided high-quality, print-ready advertising and marketing collateral; collaborated with clients and account managers to understand design requirements and objectives. Created and refined design concepts ensuring alignment with brand guidelines and project goals; prepared and delivered print-ready files with accuracy and quality control. Stayed current with design trends and techniques, incorporating innovative ideas while managing multiple projects to meet deadlines and maintain high work standards.

Graphic Designer at Adworks

July 1, 2012 - April 1, 2013

Solved client branding challenges through clear, visually consistent designs across flyers, brochures, and promotional tools. Enhanced production efficiency by delivering accurate print-ready files and coordinating closely with internal teams to meet deadlines. Supported multiple client accounts simultaneously while ensuring each brand’s visual identity remained distinct and effective.

Junior Web Developer (On-the-Job Training) at My Intellects Inc.

November 1, 2011 - February 1, 2012

Designed banners, icons, and layout visuals aligned with brand identity and website structure. Supported the development team by preparing design elements for integration into WordPress and Joomla sites. Contributed to faster production cycles by delivering optimized visual assets, reducing development bottlenecks.

Photo Retoucher / Runner at Fotokidoko

November 1, 2008 - November 1, 2009

Ensured visual quality and consistency in studio photography through professional photo editing, retouching, and color correction. Improved delivery turnaround by managing image post-production workflows and maintaining organized digital file systems. Supported studio operations by handling technical setup, equipment checks, and production errands, enabling photographers to focus on shoots while meeting studio output standards aligned to creative direction.