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Creative leader and multimedia designer with deep experience translating complex B2B products and services into compelling campaigns, sales materials, presentations, and digital experiences. Proven track record modernizing brand systems and leading high-visibility initiatives across global technology, aerospace, and financial organizations. Known for story-driven visual storytelling, creative direction, and scalable template/design-system development that improves consistency and speed in high-volume production environments. Experienced in motion graphics, video production, and evaluating AI-assisted creative workflows in enterprise settings.…Creative leader and multimedia designer with deep experience translating complex B2B products and services into compelling campaigns, sales materials, presentations, and digital experiences. Proven track record modernizing brand systems and leading high-visibility initiatives across global technology, aerospace, and financial organizations. Known for story-driven visual storytelling, creative direction, and scalable template/design-system development that improves consistency and speed in high-volume production environments. Experienced in motion graphics, video production, and evaluating AI-assisted creative workflows in enterprise settings.

Michael Cwichon

Creative Director, Art Director, Graphic Designer, +2

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Creative leader and multimedia designer with deep experience translating complex B2B products and services into compelling campaigns, sales materials, presentations, and digital experiences. Proven track record modernizing brand systems and leading high-visibility initiatives across global technology, aerospace, and financial organizations. Known for story-driven visual storytelling, creative direction, and scalable template/design-system development that improves consistency and speed in high-volume production environments. Experienced in motion graphics, video production, and evaluating AI-assisted creative workflows in enterprise settings.…Creative leader and multimedia designer with deep experience translating complex B2B products and services into compelling campaigns, sales materials, presentations, and digital experiences. Proven track record modernizing brand systems and leading high-visibility initiatives across global technology, aerospace, and financial organizations. Known for story-driven visual storytelling, creative direction, and scalable template/design-system development that improves consistency and speed in high-volume production environments. Experienced in motion graphics, video production, and evaluating AI-assisted creative workflows in enterprise settings.

Available to hire

Creative leader and multimedia designer with deep experience translating complex B2B products and services into compelling campaigns, sales materials, presentations, and digital experiences. Proven track record modernizing brand systems and leading high-visibility initiatives across global technology, aerospace, and financial organizations.

Known for story-driven visual storytelling, creative direction, and scalable template/design-system development that improves consistency and speed in high-volume production environments. Experienced in motion graphics, video production, and evaluating AI-assisted creative workflows in enterprise settings.

Skills

Experience Level

Expert

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Work Experience

Creative Direction Lead at RTX Corporation

January 1, 2017 - January 1, 2025

Modernized the Pratt & Whitney brand identity, transforming aviation heritage into a cohesive visual system applied across print, digital, and environmental graphics. Developed integrated campaigns spanning websites, social media, executive communications, environmental graphics, and video/employee engagement initiatives. Built quality-control and production processes that improved consistency and efficiency for a high-volume internal creative studio, maintaining customer satisfaction scores exceeding 90%. Created scalable design systems and templates enabling rapid production across multiple teams. Evaluated emerging AI design technologies in partnership with enterprise cybersecurity and established workflow recommendations.

Art Director/Senior Designer at Raytheon

January 1, 2008 - January 1, 2017

Led multidisciplinary teams supporting marketing, business development, recruiting campaigns, executive communications, and digital experiences. Reimagined a strategic aerospace publication reaching more than 15,000 industry, government, and defense decision-makers worldwide, expanding from print into interactive digital channels. Shaped a story-driven creative brief process that enabled in-house delivery of agency-led projects and produced award-winning work. Contributed to corporate identity governance by designing workshops/training and monitoring campaign deliverables. Recognized by HR as a high-potential employee for collaboration with senior leadership to enhance executive presentations and presence.