Olga Łabetski

I’m an art director turned hands-on social media and content manager, and I love building everything from the first idea to the published post—and then using the numbers to keep improving. I work end-to-end across content planning, editing, design, captions, and community management, communicating clearly with both club boards and corporate partners.

In my recent freelance work, I’ve rebuilt and launched social channels from scratch (including TikTok launches) and helped sports organizations grow through consistent content execution and smarter workflows, including AI-assisted production. Earlier, I led go-to-market and marketing efforts for a B2B cleantech product and worked in integrated campaigns and production across print, digital, and video, which helps me bring strong creative direction to performance-focused content.