MA

Md Abdullah Al Kafi

Available to hire

I’m a results-driven SEO and performance marketing specialist with 6+ years of experience helping brands improve search rankings, visibility, and organic growth across technical, on-page, and off-page domains.

About

I’m a results-driven SEO and performance marketing specialist with 6+ years of experience helping brands improve search rankings, visibility, and organic growth across technical, on-page, and off-page domains. I thrive in remote, multicultural environments and am skilled at turning data into actionable strategies that drive traffic, leads, and conversions.

I’m proficient with GA4, GTM, Looker Studio, SEMrush, Ahrefs, Screaming Frog, and Google Ads, and I collaborate with content, development, and design teams to embed SEO into every digital project. I’m comfortable managing migrations and performance optimizations to preserve search visibility and indexing, and I provide clear, KPI-driven reporting to stakeholders.

  • 6 years' experience
  • Joined July 2026

Languages

  • EnglishFluent
  • GermanAdvanced

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Education
  • Other

Work experience

Junior SEO and Performance Marketing Specialist · Peak Ace AGJun 2024 – Present · 2 yrs 6 mos

Execute SEO strategies to improve website visibility, organic traffic, and keyword rankings across multiple client projects. Conduct technical SEO audits identifying issues related to crawlability, indexing, site structure, and content optimization. Perform keyword research, search intent analysis, and competitor benchmarking to support sustainable growth initiatives. Implement on-page SEO improvements including metadata optimization, internal linking, and content recommendations. Monitor website performance using Google Analytics 4, Google Search Console, and Google Tag Manager. Build performance reports and dashboards to track KPIs, traffic trends, user engagement, and conversions. Manage and optimize Google Ads campaigns focused on lead generation, traffic acquisition, and conversion improvement. Collaborate with content, development, and design teams to integrate SEO best practices into digital projects. Support website migration and technical optimization projects to maintain sear

Search Engine Optimization Analyst · PreneurLab TechJan 2016 – May 2020 · 4 yrs 5 mos

Conducted keyword research, competitor analysis, and SERP analysis to support SEO campaigns across multiple projects. Performed technical SEO audits and resolved on-page and indexing issues to improve overall website performance. Optimized page titles, meta descriptions, headings, URL structures, and internal linking architecture. Monitored website performance using Google Analytics and Google Search Console and provided actionable recommendations. Assisted in content optimization initiatives aligned with keyword strategy and user search intent. Supported website migration and SEO implementation projects while maintaining ranking stability. Prepared regular SEO reports highlighting performance trends, keyword rankings, and optimization opportunities. Collaborated with content creators and developers to implement SEO recommendations effectively.

Education

Master of Arts in International Marketing and Media Management · HMKW University of Applied Sciences2020 – 2024
Bachelor of Business Administration in Marketing · National University, Bangladesh2030 – 2015

Certifications and awards· 14

Google Digital Marketing and E-Commerce Professional Certificate2030 – 2026
Google Analytics 4 (GA4) Essential Training2030 – 2026
Google Ads Essential Training2030 – 2026
Google Ads Search Certification2030 – 2026

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