Available to hire
I’m Martin Davis-Skjøth, a lead designer and creative strategist with a passion for circular fashion and sustainable innovation. I thrive at the intersection of design, materials science, and user experience, leading multidisciplinary teams to craft durable, relevant menswear and lifestyle products that stand the test of time.
Over the years I’ve mentored designers, collaborated with educators, and driven circular initiatives across brands and education projects. I aim to bridge theory and practice, secure resources for learning, and push the fashion industry toward a greener future.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Danish
Fluent
German
Beginner
Italian
Beginner
Work Experience
Creative Product Lead at Sphere
May 31, 2023 - October 16, 2025A project analysis focused on developing sustainable clothing solutions that apply circular principles and drive the green transition in the fashion and lifestyle industry with measurable impact.
Lead Designer at Shaping New Tomorrow
November 1, 2021 - October 16, 2025Design and Development Manager leading the in-house design team focused on versatile, responsible menswear, emphasizing circular materials and user-centered design principles.
Head Of Design at Confuence Outdoor
June 1, 2015 - October 16, 2025Established and led a design lab to bring innovation to a traditionally static sports category. Pioneered material experimentation and silhouette innovation to enhance functionality and brand identity. Delivered award-winning design solutions in Whitewater Sports. Built and led a creative team that earned Best New Gear Award and the Polartec APEX Award.
Lead Designer at Hummel
August 1, 2020 - October 16, 2025Managed the men's training design team, spanning graphic-led sportswear to high-performance gear. Led textile development and guided the design team in performance-focused strategies. Played a key role in boosting brand visibility and driving revenue growth.
Design Consultant at Kreativ 360
March 1, 2021 - October 16, 2025Provided design consulting services, contributing to brand and product development for clients in Aarhus.
Design Manager at Under Armour
April 1, 2013 - October 16, 2025Managed the men's training design team, spanning graphic-led sportswear to high-performance gear. Led design of a collection representing 40% of the company’s revenue. Championed innovation in textile development and guided the design team in performance-focused strategies. Played a key role in boosting brand visibility and driving revenue growth.
Head Of Sport at WGSN
August 1, 2010 - October 16, 2025Creative project manager, trend editor and initiator of the rethinking and restructuring of WGSN Sports’ user interface and customer experience. Responsible for the sports segment and worked interdisciplinary with WGSN’s global product categories. Launched new digital templates that improved global trend communication. Represented WGSN at ISPO BrandNew Awards and helped increase user engagement and subscriptions.
Director, Global Team Sports
December 1, 2007 - October 16, 2025Directed global team sports collections with a focus on tailored solutions for Superliga, Bundesliga clubs, and the Danish national team. Oversaw projects from initial concept through to international marketing campaigns. Fostered interdisciplinary collaboration and led storytelling-driven product development. Initiated the marketing campaign “We Will Rise Again”.
Senior Designer at Reebok
December 1, 1999 - October 16, 2025Part of the teamsports division, later transitioning to children’s wear design for ages 0–16. Created the design direction for Asia-Pacific sponsored teams. Developed a distinctive global kidswear line tailored to the Asian market.
Lead Designer
March 1, 2025 - March 1, 2025Current lead designer focusing on circular design, sustainable fashion, and cross-disciplinary collaboration. Involved in product strategy, design development, and mentoring.
Creative Product Lead at Sphere
May 1, 2023 - May 1, 2023Led creative product initiatives for Sphere in Aarhus; emphasized sustainable clothing solutions applying circular principles; guided design development and cross-functional collaboration.
Lead Designer at Shaping New Tomorrow
November 1, 2021 - November 1, 2021Led in-house design team with focus on versatile, responsible menswear; emphasized circular materials and user-centered design.
Fashion program instructor at Risskov Efterskole
November 1, 2021 - November 1, 2021Led teaching and interdisciplinary collaboration in design, fashion, and construction; oversaw processes and professional development; organized Adobe Suite integration.
Head Of Design at Confuence Outdoor
June 1, 2015 - June 1, 2015Established and led a design lab; innovation in material experimentation; award-winning design in Whitewater Sports.
Lead Designer at Hummel
August 1, 2020 - August 1, 2020Managed the men's design team; focused on innovative design, circular materials; contributed to revenue and brand visibility.
Design Consultant at Kreativ 360
March 1, 2021 - March 1, 2021Advised on design projects and supported in-house teams with creative direction and strategy.
Design Manager at Under Armour
April 1, 2013 - April 1, 2013Managed the men's training design team; led collections representing a significant portion of revenue; championed textile development and cross-functional collaboration.
Head Of Sport at WGSN
August 1, 2010 - August 1, 2010Creative project manager, trend editor and initiator of rethinking and restructuring WGSN Sports’ user interface and customer experience; led sports segment and interdisciplinary collaboration.
Product Designer at Nike
December 31, 2007 - December 31, 2007Designed outerwear collections; collaborated on brand and visual identity; contributed to development of new lines and packaging.
Senior Designer at Reebok
December 1, 1999 - December 1, 1999Part of teamsports division; transitioned to children’s wear; shaped design direction for Asia-Pacific sponsored teams and global kidswear.
Creative Product Lead at Sphere
December 1, 2021 - May 1, 2023Led project analysis focused on developing sustainable clothing solutions that apply circular principles and drive the green transition in the fashion and lifestyle industry with measurable impact. Collaborated with cross-disciplinary teams to translate insights into product strategies and timelines.
Head Of Design at Confluence Outdoor
May 1, 2013 - June 1, 2015Established and led a design lab to bring innovation to a traditionally static sports category. Pioneered material experimentation and silhouette innovation to enhance functionality and brand identity. Delivered award-winning design solutions in Whitewater Sports. Built and led a creative team that earned the Best New Gear Award and the Polartec APEX Award.
Lead Designer at Hummel
June 1, 2015 - August 1, 2020Managed the design team for men's training and related categories; led in-house design across a broad range of products. Championing innovation in textile development and guiding the design team in performance-focused strategies to boost brand visibility and revenue.
Design Consultant at Kreativ 360
August 1, 2020 - March 1, 2021Provided design consultancy services in fashion and product design, contributing to brand strategy and product development.
Design Manager at Under Armour
August 1, 2010 - April 1, 2013Managed the men's training design team, spanning graphic-led sportswear to high-performance gear. Led innovation in textile development and guided the design team in performance-focused strategies, contributing to brand visibility and revenue growth.
Head Of Sport at WGSN
March 1, 2008 - August 1, 2010Creative project manager, trend editor and initiator of the rethinking and restructuring of WGSN Sports’ user interface and customer experience. Responsible for the sports segment and cross-functional collaboration with WGSN’s global product categories. Launched new digital templates that improved trend communication and represented WGSN at events.
Senior Designer at Reebok
March 1, 1997 - December 1, 1999Part of the teamsports division, later transitioning to children’s wear design. Created the design direction for Asia-Pacific sponsored teams and contributed to global kidswear collections for the region.
Head Of Design at Confuence Outdoor
May 1, 2013 - June 1, 2015Established and led a design lab to drive innovation in a traditionally static outdoor category; advanced material experimentation and silhouette innovation, delivering award-winning designs.
Director, Global Team Sports Collections at Nike
January 1, 2000 - December 1, 2007Directed global team sports collections with a focus on tailored solutions for major clubs and national teams; led cross-functional development from concept to market.
Lead Designer at Sphere
December 1, 2021 - May 1, 2023Creative design leadership with emphasis on textile innovation and circular design; led the design development for sustainable fashion collections.
Lead Designer at Undisclosed
May 1, 2023 - March 1, 2025Lead design responsibilities in a senior capacity focusing on durable, functional fashion with a circular focus.
Education
BA Hons in Fashion Design at Kingston University
August 12, 1991 - June 24, 1994National Diploma in Arts and Design at Epsom School of Art & Design
August 14, 1989 - June 21, 1991Foundation Course in Art & Design at Kingston University
August 15, 1988 - June 23, 1989An intensive programme designed to cultivate core creative skills and
visual thinking. Emphasis on developing foundational knowledge in
artistic expression, design process, and interdisciplinary creativity.
BA Hons in Fashion Design at Kingston University
August 12, 1991 - June 24, 1994A leading institution in fashion education, Kingston University prepares
future-forward designers through an intensive curriculum centered around
creativity, design process, technical skills, pattern cutting, textile
experimentation, and visual communication.
Industry Collaborations Include:
Burberry (UK), Limonta (Italy), Bernstock & Speirs (UK), Baird Wear (UK),
Dewhirst (UK), Marks & Spencer (UK), Medico (Germany), Courtaulds (UK),
Swiss Eveningwear (Switzerland), Mulberry (UK).
Qualifications
Eco-design Challenge participant
January 11, 2030 - November 3, 2025Circular Acceleration program participant
January 11, 2030 - November 3, 2025Industry Experience
Manufacturing, Retail, Education, Professional Services, Wholesale & Distribution, Other, Media & Entertainment
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