Senior Graphic Designer at Belgravia Health and Fitness

Employed by Belgravia Health and Fitness as a Senior Graphic Designer • Brand custodian for children’s and gym  tness brands JUMP! Swim Schools, BK’s Learn to Swim, BK’s Gymnastics, Genesis Health+Fitness, and sub-brand Coaching Zone • Led design and artwork on B2B and B2C  tness brands for national and local area campaigns, including digital, web, press magazine ads, print documents, posters, booklets, powerpoint presentations,  yers and stationery • Directed photo shoots and casting for talent • Maintained Marketing Hub platform and editable templating creation system for franchise access • Maintained Canva platform for editable templating creation of social media assets and brochures • Updated websites for seasonal campaigns and created animated assets • Responsible for 16 BK’s Gymnastics franchise sites signage design of interior and exterior right through to completion • Responsible for project managing 2 BK’s Learn to Swim new builds site signage from plans and vision for the site taking the signage through to completion • Responsible for new builds and brand refresh of 49 of the 60 JUMP! franchise sites signage design of interior and exterior. Design layouts, drawings and working out site sign dimensions for council submission. Final artwork for signage company to install • Managed signage design for 60+ franchise sites for large-scale murals, way nding, hoarding, and illuminated signage

Senior Graphic Designer / Art Director at mdsDESIGN (AU)

Working with advertising agencies, brand marketing and public relation  rms and direct clients Delivered creative solutions for government, corporate, and retail clients Duties performed: • Client meetings and presentations • Product development, design and creative direction • Art direction for photography shoots and tvc, including casting • Design and artwork of all press, print • Organising print production for small to large print runs through various print agencies • Website creation in dreamweaver and maintaining cms websites Relocated to Melbourne from Adelaide in May 2007

Senior Graphic Designer at Belgravia Health and Fitness

Brand custodian for JUMP! Swim Schools, BK’s Learn to Swim, BK’s Gymnastics, Genesis Health+Fitness, and Coaching Zone; Led design and artwork for national and local campaigns across digital, web, press, magazines, print collateral, posters, booklets, and presentations; Directed photo shoots and talent casting; Maintained Marketing Hub templating system and Canva platform for editable social media assets and brochures; Updated websites and created animated assets; Managed signage design for 60+ franchise sites and large-scale murals; Oversaw new-build site signage from plans to installation and completion; Led branding refresh for 49 of 60 JUMP! sites.

Art Director and Senior Designer at kwp!

Duties included client meetings and presentations, development of creative concepts, art direction, typography for press, print and web; Collaborated with Creative Director as part of the team on national, local, corporate and retail advertising.