I’m a Senior Graphic Designer with a strong focus on retail, packaging and campaign design, and how brands show up in real-world environments. I’ve worked across agency, freelance and in-house roles, delivering everything from brand identity and product development through to point-of-sale, signage, print and multi-channel campaigns. Much of my experience has involved high-volume production and multisite rollout, where consistency, speed and attention to detail are key. I enjoy working closely with marketing and cross-functional teams to bring ideas to life, balancing creative thinking with practical execution. I’m particularly drawn to work that goes beyond the screen, retail, print and product-based design where the end result is something tangible and customer-facing. My experience also includes art direction across campaigns and shoots, along with hands-on involvement in print production. More recently, I’ve expanded into motion and video to support more integrated campaign delivery.…

Marie de Fontenay Coles

I’m a Senior Graphic Designer with a strong focus on retail, packaging and campaign design, and how brands show up in real-world environments. I’ve worked across agency, freelance and in-house roles, delivering everything from brand identity and product development through to point-of-sale, signage, print and multi-channel campaigns. Much of my experience has involved high-volume production and multisite rollout, where consistency, speed and attention to detail are key. I enjoy working closely with marketing and cross-functional teams to bring ideas to life, balancing creative thinking with practical execution. I’m particularly drawn to work that goes beyond the screen, retail, print and product-based design where the end result is something tangible and customer-facing. My experience also includes art direction across campaigns and shoots, along with hands-on involvement in print production. More recently, I’ve expanded into motion and video to support more integrated campaign delivery.…

Available to hire

I’m a Senior Graphic Designer with a strong focus on retail, packaging and campaign design, and how brands show up in real-world environments. I’ve worked across agency, freelance and in-house roles, delivering everything from brand identity and product development through to point-of-sale, signage, print and multi-channel campaigns. Much of my experience has involved high-volume production and multisite rollout, where consistency, speed and attention to detail are key.

I enjoy working closely with marketing and cross-functional teams to bring ideas to life, balancing creative thinking with practical execution. I’m particularly drawn to work that goes beyond the screen, retail, print and product-based design where the end result is something tangible and customer-facing. My experience also includes art direction across campaigns and shoots, along with hands-on involvement in print production. More recently, I’ve expanded into motion and video to support more integrated campaign delivery.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at Belgravia Health and Fitness
January 17, 2017 - September 28, 2025
Employed by Belgravia Health and Fitness as a Senior Graphic Designer • Brand custodian for children’s and gym  tness brands JUMP! Swim Schools, BK’s Learn to Swim, BK’s Gymnastics, Genesis Health+Fitness, and sub-brand Coaching Zone • Led design and artwork on B2B and B2C  tness brands for national and local area campaigns, including digital, web, press magazine ads, print documents, posters, booklets, powerpoint presentations,  yers and stationery • Directed photo shoots and casting for talent • Maintained Marketing Hub platform and editable templating creation system for franchise access • Maintained Canva platform for editable templating creation of social media assets and brochures • Updated websites for seasonal campaigns and created animated assets • Responsible for 16 BK’s Gymnastics franchise sites signage design of interior and exterior right through to completion • Responsible for project managing 2 BK’s Learn to Swim new builds site signage from plans and vision for the site taking the signage through to completion • Responsible for new builds and brand refresh of 49 of the 60 JUMP! franchise sites signage design of interior and exterior. Design layouts, drawings and working out site sign dimensions for council submission. Final artwork for signage company to install • Managed signage design for 60+ franchise sites for large-scale murals, way nding, hoarding, and illuminated signage
Senior Graphic Designer / Art Director at mdsDESIGN (AU)
February 1, 2002 - January 17, 2017
Working with advertising agencies, brand marketing and public relation  rms and direct clients Delivered creative solutions for government, corporate, and retail clients Duties performed: • Client meetings and presentations • Product development, design and creative direction • Art direction for photography shoots and tvc, including casting • Design and artwork of all press, print • Organising print production for small to large print runs through various print agencies • Website creation in dreamweaver and maintaining cms websites Relocated to Melbourne from Adelaide in May 2007
Senior Graphic Designer at Belgravia Health and Fitness
December 31, 2025 - December 31, 2025
Brand custodian for JUMP! Swim Schools, BK’s Learn to Swim, BK’s Gymnastics, Genesis Health+Fitness, and Coaching Zone; Led design and artwork for national and local campaigns across digital, web, press, magazines, print collateral, posters, booklets, and presentations; Directed photo shoots and talent casting; Maintained Marketing Hub templating system and Canva platform for editable social media assets and brochures; Updated websites and created animated assets; Managed signage design for 60+ franchise sites and large-scale murals; Oversaw new-build site signage from plans to installation and completion; Led branding refresh for 49 of 60 JUMP! sites.
Art Director and Senior Designer at kwp!
December 31, 2002 - December 31, 2002
Duties included client meetings and presentations, development of creative concepts, art direction, typography for press, print and web; Collaborated with Creative Director as part of the team on national, local, corporate and retail advertising.
Senior Graphic Designer / Art Director at mdsDESIGN (Self-Employed)
December 31, 2015 - December 31, 2015
Client meetings and presentations; Creative direction, product development design, art direction, design, typography and finished art; Web design and maintenance; Accounts, press and print production; Worked with advertising agencies, brand marketing, PR firms and direct clients on local and national print, press and website projects.
Senior Graphic Designer / Art Director at Belgravia Health & Fitness
January 1, 2017 - October 1, 2025
Senior Graphic Designer / Art Director responsible for delivering and evolving brand and campaign creative across multiple national fitness and children’s brands, including Genesis Health+ Fitness, Coaching Zone, Recreational Gymnastics Australia, BK’s Gymnastics, BK’s Learn to Swim and JUMP! Swim Schools. Partnered closely with marketing and franchise stakeholders to translate strategy into clear, engaging creative across digital, print and physical environments. Led ongoing national campaign creative across multiple brands, while maintaining brand consistency and supporting area marketing initiatives. Involved in art direction, shoots, signage and in-centre branding; more recently expanded into motion and video for integrated campaigns.
Senior Graphic Designer / Art Director at mdsDESIGN
February 1, 2002 - January 31, 2017
Designed and delivered campaign creative, brand identities, catalogues and packaging across print and digital for agency and direct clients. Led art direction for photography shoots, styling and on-set direction. Managed end-to-end production from concept through to final artwork and print, ensuring high-quality output and timely delivery.
Senior Graphic Designer at KWP! Advertising
December 1, 1998 - February 28, 2002
Delivered campaign and advertising creative across print and press for national and local clients; contributed to client presentations and creative discussions; art direction on shoots and production of final artwork; worked in a fast-paced agency environment delivering high-quality design under tight deadlines.

Education

Year 11 at Westminster School (Private)
January 1, 1981 - December 31, 1981
Certificate in Advertising and Graphic Design at TAFE
January 1, 1982 - December 31, 1983
Certificate in Fashion (Sewing & Fashion Design) at TAFE
January 1, 1990 - December 31, 1993
Certificate in Interior Decoration at TAFE
January 1, 1995 - December 31, 1995
Advanced Certificate in Interior Design at TAFE
January 1, 1998 - November 11, 2025
Certificate in Advertising and Graphic Design at North Adelaide School of Art/TAFE (SA)
January 11, 2030 - May 6, 2026
Certificate in Fashion (Sewing & Fashion Design) at Kingston TAFE (SA)
January 11, 2030 - May 6, 2026
Certificate in Interior Decoration at Douglas Mawson Institute TAFE (SA)
January 11, 2030 - May 6, 2026
Advanced Certificate in Interior Design (incomplete) at Douglas Mawson Institute TAFE (SA)
January 11, 2030 - May 6, 2026

Qualifications

Certificate in Advertising and Graphic Design - over 25+ years working in the industry
November 3, 2025 - November 3, 2025
Typography award (College award)
January 1, 1983 - November 11, 2025
Best piece of student work (College award)
January 1, 1983 - November 11, 2025
Certificate in Advertising and Graphic Design
January 11, 2030 - May 6, 2026
Certificate in Fashion (Sewing & Fashion Design)
January 11, 2030 - May 6, 2026
Certificate in Interior Decoration
January 11, 2030 - May 6, 2026
Advanced Certificate in Interior Design (incomplete)
January 11, 2030 - May 6, 2026

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Computers & Electronics, Education, Government, Non-Profit Organization, Life Sciences, Professional Services, Other
    uniE621 SANFL Bus Shelter Advertising
    The brief for this campaign was to get people to attend local football matches as the numbers had been dropping. There are 10 local teams in the SANFL and the idea was to strategically place these bus shelter signs around Adelaide with the different football club beanies and scarf colors on the one eyed supporter. The campaign was so successful that the posters were being stolen from the shelters!…
    uniE621 JUMP! Swim Schools Brand Guidelines
    30 page brand guidelines for national swim school. Included writing and designing of all material. logo graphicdesigner branding designer…
    uniE621 Windmill Performing Arts Branding
    Corporate id for Windmill Performing Arts included logo design, stationery, folders, brochures, Christmas cards, cds, powerpoint template and bus wrap. logo graphicdesigner branding illustrator designer…
    uniE621 Minuzzo Project Management Corporate Identity
    Corporate Identity for logo, stationery and signage design. logo graphicdesigner designer branding…
    uniE621 Various brand logo designs
    ASF Audits - logo design based on the 'a' 's' 'f' being stack on top of each there to represent a pile of books. Easyfruit - logo design based on a mobile fruit delivery service where the letter u is replaced with a banana on wheels. Bodyrox - logo design relates directly to the packaging design where the letter 'x' is used a device to hold pieces of body jewelry. Twist&Twirls - logo design based on a girls hair accessory. RallySA - logo design based on a car rally event where the dirt spray off of the letter s signifies movement fmcg group- logo design based on fast moving consumer goods product. The letter 'g' icon can stand alone and represent 2 people. Creative Planet - logo based on a media company with a creative name that required a creative logo. the light bulb reflected the creativity and the line around reflected the planet. Lakeside Goolwa - logo based on a waterfront retirement estate. Clipsal V8 - logo based on a car badge for the v8 super car car races. Batika - logo designed for mobile personal training business. AAPSM - logo designed for podiatrist that specializes in sport. Ewig Education - logo icon designed to represent 2 books.…
    uniE621 Twists & Twirls
    The brief was to design branding for a new kids hair accessory which required a logo, packaging design, all print collateral, website and new season charm products designs.…
    uniE621 JUMP! Swim Schools National Awareness Seasonal Campaign
    The brief was to come up with a campaign that demonstrated the enjoyment of spending time in the water in Summer. Taking some shots that were done from a previous shoot and contouring them out and blending them into the background and adding the type 'splashtacular' gave the image life and adding the yellow the feel of summer. The campaign rollout was for digital - web, socials, leaflet and posters. photo graphicdesigner designer branding…
    uniE621 Jansz Champagne. Natures Ice Bucket
    The brief was to create an awareness campaign for Jansz champagne. A series of ads were created around the concept of 'Natures Ice Bucket' as the region where it is produced is in Tasmania is perceived a a colder climate. It was advertised in the Sydney Morning Herald magazine along with other print publications and in airports graphicdesigner designer branding…
    uniE621 International Rose Festival
    The brief was to promote the International Rose Festival in the Botanical Gardens. We promoted this with press ads, magazine, bus shelter advertising and at the stop outside the botanical gardens decorated it with roses. Down the shopping mall a couple of light poles were decorated with artificial roses and hanging banners. The attendance at the event was successful and the weather also attributed to this. graphicdesigner designer…
    uniE621 Involve Audio exhibition banner
    Concept and design for exhibition with imagery that reflected 'just listen'. 3 stock images were used to create this image in photoshop with the height of the banner being 2500mm graphicdesigner designer…
    uniE621 Zenaji Solar Batteries
    Concept design and image creation for print and digital campaign and exhibition banners for Zenaji Solar Batteries. graphicdesigner designer…