A visual person with a keen eye to detail. I'm experienced in visual merchandising, marketing and technical writing. I am familiar with managing and communicating KPI's, analyzing data and statistics, and have an educational foundation in both cultural anthropology and sociology.

Meaghan Woo

A visual person with a keen eye to detail. I'm experienced in visual merchandising, marketing and technical writing. I am familiar with managing and communicating KPI's, analyzing data and statistics, and have an educational foundation in both cultural anthropology and sociology.

Available to hire

A visual person with a keen eye to detail. I’m experienced in visual merchandising, marketing and technical writing. I am familiar with managing and communicating KPI’s, analyzing data and statistics, and have an educational foundation in both cultural anthropology and sociology.

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Language

English
Fluent
French
Fluent

Work Experience

Visual Merchandising Leader at Alo Yoga
March 1, 2025 - Present
Strategically plan and implement floor sets, product placement, and focal changes based on sales data, traffic patterns, and seasonal priorities. Analyze weekly sales reports and guest behavior metrics to optimize layouts and drive KPI performance (UPT, ATV, conversion rate). Train and mentor team members on visual standards, product knowledge, and guest engagement. Lead visual execution for new launches, community events, and promotional campaigns to bolster traffic and brand awareness. Monitor sell-through and inventory turnover to adjust visuals for stock movement. Uphold Alo Yoga’s visual merchandising standards and produce biweekly technical reports to support data-driven decisions at Head Office.
Stylist/Sales Associate at Alo Yoga
July 1, 2024 - March 1, 2025
Engage customers with a consultative approach, upsell and cross-sell to meet sales targets. Maintain appealing product displays and a clean, organized shopping environment. Communicate the brand story and product features to guests. Collaborate with the team to onboard new staff and support role readiness. Achieve KPIs as outlined in the annual plan.
Team Leader/Keyholder/Stylist at Frank and Oak
November 1, 2022 - July 1, 2024
Gained proficiency in leadership and staff development, communicating KPIs and expectations to the team. Conducted training and mentorship to promote productivity and friendly service. Assessed customer needs and feedback to drive product and service improvements. Built and updated tracking spreadsheets for process monitoring and reporting. Optimized customer experience by delivering superior service and troubleshooting issues. Aligned staff with the company mission and goals to drive success.
Team Leader/Key Holder at SoftMoc
August 1, 2019 - November 1, 2022
Led team to identify areas of improvement and devise data-driven solutions. Conducted weekly meetings to relay company news and updates. Trained and mentored team members to improve productivity and accuracy. Facilitated process improvements and strengthened relationships with customers and team to resolve issues efficiently.

Education

Bachelor of Arts at Concordia University
January 11, 2030 - December 1, 2024
Diplôme d’études collégiales (DEC) - Liberal Arts at John Abbott College
January 11, 2030 - May 1, 2020

Qualifications

Google e-commerce & Digital Marketing Certification
January 11, 2030 - March 1, 2026
Google Business Writing & Technical Writing Immersion Certification
January 11, 2030 - January 1, 2026

Industry Experience

Retail, Media & Entertainment, Wholesale & Distribution, Professional Services