I am an ambitious growth marketer with five years of experience in Search Engine Optimisation and digital copywriting at Twinkl Educational Publishing. I specialise in blending creative content strategy with data-driven insights to generate organic growth. My English degree from the University of Southampton gave me a solid foundation in written communication, and I have since proven myself adept at turning research into authoritative content, collaborating with cross-functional teams, and upskilling in AI-assisted SEO and content optimisation.

Mary Ealand-Hicks

I am an ambitious growth marketer with five years of experience in Search Engine Optimisation and digital copywriting at Twinkl Educational Publishing. I specialise in blending creative content strategy with data-driven insights to generate organic growth. My English degree from the University of Southampton gave me a solid foundation in written communication, and I have since proven myself adept at turning research into authoritative content, collaborating with cross-functional teams, and upskilling in AI-assisted SEO and content optimisation.

Available to hire

I am an ambitious growth marketer with five years of experience in Search Engine Optimisation and digital copywriting at Twinkl Educational Publishing. I specialise in blending creative content strategy with data-driven insights to generate organic growth.

My English degree from the University of Southampton gave me a solid foundation in written communication, and I have since proven myself adept at turning research into authoritative content, collaborating with cross-functional teams, and upskilling in AI-assisted SEO and content optimisation.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Digital Copywriter at Twinkl Educational Publishing
February 1, 2021 - Present
As part of the Australian SEO team, I craft high-performing, SEO-optimised webpage copy across product listing pages, category pages, blog posts, Teaching Wikis, and event pages. My focus includes on-page optimisation, performance tracking, keyword research, content gaps, and competitor analysis, using tools such as Semrush, Ahrefs, Looker Studio, GA4, and Google Search Console. I’ve integrated generative AI to enhance workflow efficiency and have experience with social media outreach and email copywriting. Remote work has honed independence, accountability, and collaboration, delivering high-quality, error-free content on tight deadlines.
Radio Station Contributor at Heart Radio Station
July 1, 2015 - Present
Contributed to Heart Radio Station in Reading (July 2015).
Parish Magazine Editor at Parish Magazine
July 1, 2016 - Present
Editor of parish magazine (July 2016).
Radio Station Staff at Heart Radio Station
July 1, 2015 - Present
Early career role at Heart Radio Station in Reading, involving editorial/broadcasting tasks and exposure to media operations.
Nursery Assistant at Busy Bees Nursery
January 1, 2018 - January 1, 2018
Assisted in a busy nursery setting, supporting children's activities and development.
Editor at Bucklebury Parish Magazine
January 1, 2016 - January 1, 2016
Edited parish magazine during Word Experience, contributing to editorial planning and content development.
Work Experience at Heart Radio Station
January 1, 2015 - January 1, 2015
Work experience at a radio station, gaining insight into media production and communications.

Education

BA Hons English at University of Southampton
January 1, 2017 - January 1, 2020
BA Hons in English at University of Southampton
January 1, 2017 - January 1, 2020
English, 2:1 at University of Southampton
January 1, 2017 - January 1, 2020
A Level English Literature (Grade A) at A Level English Literature
January 1, 2017 - January 1, 2017
A Level English Language (Grade B) at A Level English Language
January 1, 2017 - January 1, 2017
A Level Psychology (Grade A) at A Level Psychology
January 1, 2017 - January 1, 2017
Extended Project Qualification (Grade A*) at Extended Project Qualification
January 1, 2017 - January 1, 2017

Qualifications

PGCE (University of Exeter) - Not Completed
January 1, 2020 - April 3, 2026
Off-Page SEO and AI Search Essentials with Semrush
January 11, 2030 - April 3, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Software & Internet, Other