Dayana Dimitrova

Hi there! I’m Dayana Dimitrova, a dynamic content creator and video editor based in Sofia, Bulgaria. I blend storytelling with data-driven insights to craft engaging short-form videos and brand-aligned content for social platforms. With about two years of experience building communities on TikTok and YouTube, I’ve helped drive organic reach and engagement through creative, on-trend content.

Currently, I’m expanding my toolkit with Adobe After Effects, analytics, and copywriting to tailor digital content for Decathlon Bulgaria campaigns. I serve as the primary content creator and official point of contact for Decathlon Bulgaria, producing and editing brand-aligned videos to promote products and grow the community. I also write persuasive, conversion-focused copy for brand campaigns and social media, research social media algorithms, monitor performance, and optimize strategies for better reach and engagement.