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I'm a results-driven Paid Social Media Marketing Specialist with over 2 years of experience planning, launching, and optimizing high-performing Meta advertising campaigns across e-commerce brands, with a strong track record managing budgets for profitable growth and revenue growth. Experienced in managing substantial ad budgets, driving qualified leads, improving ROAS, and scaling campaigns through data-driven decision making while monitoring tracking and attribution for accurate reporting across platforms. Strong expertise in audience research, creative strategy, conversion optimization, and performance analysis, partnering on ad concepts and briefs to test landing pages and new channels (e.g., TikTok, Google Ads, Pinterest) and interpreting performance data against key metrics to inform scale and trajectory with ownership and ability to work independently.…I'm a results-driven Paid Social Media Marketing Specialist with over 2 years of experience planning, launching, and optimizing high-performing Meta advertising campaigns across e-commerce brands, with a strong track record managing budgets for profitable growth and revenue growth. Experienced in managing substantial ad budgets, driving qualified leads, improving ROAS, and scaling campaigns through data-driven decision making while monitoring tracking and attribution for accurate reporting across platforms. Strong expertise in audience research, creative strategy, conversion optimization, and performance analysis, partnering on ad concepts and briefs to test landing pages and new channels (e.g., TikTok, Google Ads, Pinterest) and interpreting performance data against key metrics to inform scale and trajectory with ownership and ability to work independently.

Faisal Mahmood Sohan

Social Media Manager, Digital Marketer, Marketing Strategist, +5

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I'm a results-driven Paid Social Media Marketing Specialist with over 2 years of experience planning, launching, and optimizing high-performing Meta advertising campaigns across e-commerce brands, with a strong track record managing budgets for profitable growth and revenue growth. Experienced in managing substantial ad budgets, driving qualified leads, improving ROAS, and scaling campaigns through data-driven decision making while monitoring tracking and attribution for accurate reporting across platforms. Strong expertise in audience research, creative strategy, conversion optimization, and performance analysis, partnering on ad concepts and briefs to test landing pages and new channels (e.g., TikTok, Google Ads, Pinterest) and interpreting performance data against key metrics to inform scale and trajectory with ownership and ability to work independently.…I'm a results-driven Paid Social Media Marketing Specialist with over 2 years of experience planning, launching, and optimizing high-performing Meta advertising campaigns across e-commerce brands, with a strong track record managing budgets for profitable growth and revenue growth. Experienced in managing substantial ad budgets, driving qualified leads, improving ROAS, and scaling campaigns through data-driven decision making while monitoring tracking and attribution for accurate reporting across platforms. Strong expertise in audience research, creative strategy, conversion optimization, and performance analysis, partnering on ad concepts and briefs to test landing pages and new channels (e.g., TikTok, Google Ads, Pinterest) and interpreting performance data against key metrics to inform scale and trajectory with ownership and ability to work independently.

Available to hire

I’m a results-driven Paid Social Media Marketing Specialist with over 2 years of experience planning, launching, and optimizing high-performing Meta advertising campaigns across e-commerce brands, with a strong track record managing budgets for profitable growth and revenue growth. Experienced in managing substantial ad budgets, driving qualified leads, improving ROAS, and scaling campaigns through data-driven decision making while monitoring tracking and attribution for accurate reporting across platforms. Strong expertise in audience research, creative strategy, conversion optimization, and performance analysis, partnering on ad concepts and briefs to test landing pages and new channels (e.g., TikTok, Google Ads, Pinterest) and interpreting performance data against key metrics to inform scale and trajectory with ownership and ability to work independently.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Paid Social Media Marketing Specialist at SUNTECH DIGITAL

January 1, 2023 - April 1, 2025

Managed Facebook & Instagram ad campaigns with thousands in monthly ad spend, reporting on key metrics (ROAS, CPA, MRR) and scaling budgets based on performance data. Conducted detailed audience research and advanced targeting strategies while collaborating on creative assets, briefs, and landing pages to improve conversion paths. Developed ad creatives and executed A/B testing frameworks for performance improvement, leveraging analytical skills for data interpretation and accurate attribution. Optimized campaigns to increase ROAS, lower CPA, and improve conversion rate via cross-platform tracking and identifying new channels for revenue growth. Focused on lead generation and conversion campaigns for service-based and e-commerce clients.