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Meta Advertising Specialist with 2+ years of experience planning, launching, and optimizing Facebook and Instagram ad campaigns for e-commerce and service-based brands. Skilled in audience targeting, Meta Pixel setup, A/B testing, and retargeting to drive measurable results. Promoted from Intern to Paid Media Specialist within six months based on campaign performance. Strong focus on using performance data (ROAS, CPA, CTR, MER) to make clear, actionable optimization decisions and deliver regular reporting for clients and teams.…Meta Advertising Specialist with 2+ years of experience planning, launching, and optimizing Facebook and Instagram ad campaigns for e-commerce and service-based brands. Skilled in audience targeting, Meta Pixel setup, A/B testing, and retargeting to drive measurable results. Promoted from Intern to Paid Media Specialist within six months based on campaign performance. Strong focus on using performance data (ROAS, CPA, CTR, MER) to make clear, actionable optimization decisions and deliver regular reporting for clients and teams.

Faisal Mahmud Sohan

Social Media Manager, Digital Marketer, Marketing Strategist, +7

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Meta Advertising Specialist with 2+ years of experience planning, launching, and optimizing Facebook and Instagram ad campaigns for e-commerce and service-based brands. Skilled in audience targeting, Meta Pixel setup, A/B testing, and retargeting to drive measurable results. Promoted from Intern to Paid Media Specialist within six months based on campaign performance. Strong focus on using performance data (ROAS, CPA, CTR, MER) to make clear, actionable optimization decisions and deliver regular reporting for clients and teams.…Meta Advertising Specialist with 2+ years of experience planning, launching, and optimizing Facebook and Instagram ad campaigns for e-commerce and service-based brands. Skilled in audience targeting, Meta Pixel setup, A/B testing, and retargeting to drive measurable results. Promoted from Intern to Paid Media Specialist within six months based on campaign performance. Strong focus on using performance data (ROAS, CPA, CTR, MER) to make clear, actionable optimization decisions and deliver regular reporting for clients and teams.

Available to hire

Meta Advertising Specialist with 2+ years of experience planning, launching, and optimizing Facebook and Instagram ad campaigns for e-commerce and service-based brands. Skilled in audience targeting, Meta Pixel setup, A/B testing, and retargeting to drive measurable results.

Promoted from Intern to Paid Media Specialist within six months based on campaign performance. Strong focus on using performance data (ROAS, CPA, CTR, MER) to make clear, actionable optimization decisions and deliver regular reporting for clients and teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Meta Advertising Specialist (Paid Social Media Marketing Specialist) at Suntech Digital

January 1, 2023 - April 1, 2025

Planned, launched, and managed Facebook and Instagram ad campaigns across multiple client accounts. Owned campaign strategy from audience research to reporting. Set up and maintained Meta Pixel tracking to capture conversion data for more accurate targeting and budget decisions. Built Lookalike, Custom, and retargeting audiences to improve lead quality and reduce wasted spend. Monitored performance in Meta Ads Manager and Facebook Insights, adjusting targeting, creative, and bidding. Ran A/B tests across creative, copy, and audience segments. Coordinated with content creators on ad briefs for Facebook, Instagram, and TikTok. Delivered performance reporting covering ROAS, CPA, CTR, and MER and earned a promotion from intern to Paid Media Specialist within six months based on results.

Paid Social Media Marketing Specialist at SUNTECH DIGITAL

January 1, 2023 - April 1, 2025

Managed Facebook & Instagram ad campaigns with thousands in monthly ad spend, reporting on key metrics (ROAS, CPA, MRR) and scaling budgets based on performance data. Conducted detailed audience research and advanced targeting strategies while collaborating on creative assets, briefs, and landing pages to improve conversion paths. Developed ad creatives and executed A/B testing frameworks for performance improvement, leveraging analytical skills for data interpretation and accurate attribution. Optimized campaigns to increase ROAS, lower CPA, and improve conversion rate via cross-platform tracking and identifying new channels for revenue growth. Focused on lead generation and conversion campaigns for service-based and e-commerce clients.