Marketing Manager at HSE BYGG AB

Managed digital marketing campaigns across multiple platforms; increased property inquiries by 35% in 12 months through full-funnel digital marketing strategies; managed social media channels and campaigns, boosting engagement by 70% and expanding audience reach; planned and executed digital and offline campaigns for property launches, generating high-quality leads and faster sales cycles; planned, executed, and optimized paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) achieving 20–30% lower cost-per-lead and higher ROI; monitored campaign performance using analytics tools and adjusted strategies to maximize lead generation and conversion; created and maintained consistent brand messaging and content across channels.

Assistant in Campaign Strategy and Social Media Content Planning at HSE BYGG AB

Assisted in campaign strategy and social media content planning; led to increased client engagement and repeat business; monitored and reported campaign performance using analytics, providing actionable insights; collaborated closely with creative and production teams to ensure marketing materials aligned with client goals and deadlines.

Student Ambassador at Lund University

Represented the Department of Service Management and Service Science at events and occasions to market our education programs; developed networking and relationship-building skills, expanded brand presence, and supported social media, marketing and promotion efforts.