Meena Azzollini

Contributed 35+ health-related and family-based articles and worked on assigned articles for Verywell Family, Verywell Mind and Verywell Fit.

Freelance health and wellness content writer focusing on health care clients. Developed content for workplace health reports based on original research and surveys (~10,000 workers). Researched and developed white papers for client capabilities and real-life use of products and services. Created 10+ key messaging documents to guide brand messaging across digital channels. Crafted website content for a range of clients (200+ to 4,500+ monthly visitors). Managed LinkedIn organic accounts for clients, including caption writing and content creation, increasing engagement, followers and website traffic.

Developed content and copy for 300+ events and related marketing assets including audio-visual presentations, event brochures and leaflets, programs and invitations, and speech writing. Managed creative teams to develop and deliver assets for each event. Developed content plans for advertising and marketing assets, including design, content creation and copy to direct successful multi-channel campaigns. Crafted copy for various marketing assets, including reports, sales pages and brochures, increasing engagement, leads and sales. Conceptualised, designed and prepared layouts, corporate identity designs, and marketing assets for clients.