MG

Meenakshi Garg

Available to hire

I'm a result-driven, hands-on SEO & Growth Specialist with 10+ years of experience accelerating organic traffic, user acquisition, and search visibility across fast-paced startup, B2B SaaS, and agency environments.

About

I’m a result-driven, hands-on SEO & Growth Specialist with 10+ years of experience accelerating organic traffic, user acquisition, and search visibility across fast-paced startup, B2B SaaS, and agency environments.

I build modern, AI-enhanced SEO frameworks and GEO/AEO strategies, collaborating with cross-functional teams to ship technical improvements, optimize content architectures and knowledge graphs, and surface AI-citation opportunities for search platforms. I translate AI search trends into tangible business impact, building scalable systems from the ground up.

  • 13 years' experience
  • Joined June 2026

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Professional Services

Work experience· 7 roles

Marketing Manager — SEO · Zycus Inc.Oct 2023 – Oct 2025 · 2 yrs 1 mo

Built Zycus's AI search visibility programme from scratch — growing AI Overview features from 15 to 402 (2,580%) and achieving #1 LLM citation rankings across ChatGPT, Perplexity, and Gemini ahead of competitors. Expanded organic keyword footprint from 3,139 to 13,445 through structured technical SEO, keyword research, content structure, and internal linking. Implemented schema markup across the site — FAQ, HowTo, Article, Entity, and BreadcrumbList — improving data coverage and AI Overview eligibility. Conducted full technical SEO audits with Screaming Frog and GSC, prioritising crawlability, redirects, canonicals, schema, and CWV; briefed developers with structured fix tickets. Recognised twice with the Individual Goody Award for AI Search Visibility & Brand Mentions Growth and SEO Optimisation using AI.

SEO Specialist — GEO & Technical · Zycus Inc.Oct 2023 – Present · 3 yrs 2 mos

Running technical SEO audits across the site — crawlability, indexation, Core Web Vitals, schema, and site architecture; coordinating fixes directly with engineering to ship changes. Building and iterating the GEO/AEO playbook — structured data for LLM citation, knowledge graph optimization, and an answer-first content architecture. Developing automation pipelines with Make.com, Claude, ChatGPT, and Google NotebookLM to replace manual work with scalable systems, including an end-to-end glossary content pipeline from research to WordPress staging. Monitoring AI citation share across ChatGPT, Perplexity, and Gemini weekly and translating insights into fast content and entity strategy updates. When GEO lacked a playbook, built one from first principles through observation, experimentation, and iteration.

Associate Manager — SEO · iOpex TechnologiesMay 2023 – Sep 2023 · 5 mos

Ran technical audits, keyword research, and on-page optimisation across multiple client accounts; managed own portfolio with minimal oversight and delivered results on time. Led strategy and execution for independent client portfolios.

Digital Marketing Specialist · Freshworks Technologies Pvt LtdFeb 2022 – Mar 2023 · 1 yr 2 mos
Senior Analyst — SEO · iQuanti Inc.Apr 2019 – Feb 2022 · 2 yrs 11 mos
Senior Marketing Executive · InstaServ India Pvt. LtdSep 2014 – Mar 2019 · 4 yrs 7 mos
Sr. SEO Executive → SEO Executive · VinQuest Group / Imagine Web SolutionSep 2012 – Aug 2014 · 2 yrs

Education

MBA (Marketing) · IMT Ghaziabad2030 – 2018
B.Tech (Information Technology) · Kurukshetra University2030 – 2012

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