I’m Meenakshi Varma Chintalapati, a creative marketing professional with hands-on experience in social media strategy, content direction, and audience engagement across personal brands and lifestyle clients. I thrive on building platform-native campaigns that earn organic reach and are backed by clear performance reporting and a strong understanding of brand voice. My career highlights include designing AR lens campaigns on Snapchat without paid amplification, directing social media content for a personal-brand client across Instagram and YouTube, and producing SEO-optimized articles for hospitality and lifestyle brands. I’m adept at translating live brand experiences into digital narratives that capture search demand and drive engagement.

Meenakshi Varma Chintalapati

I’m Meenakshi Varma Chintalapati, a creative marketing professional with hands-on experience in social media strategy, content direction, and audience engagement across personal brands and lifestyle clients. I thrive on building platform-native campaigns that earn organic reach and are backed by clear performance reporting and a strong understanding of brand voice. My career highlights include designing AR lens campaigns on Snapchat without paid amplification, directing social media content for a personal-brand client across Instagram and YouTube, and producing SEO-optimized articles for hospitality and lifestyle brands. I’m adept at translating live brand experiences into digital narratives that capture search demand and drive engagement.

Available to hire

I’m Meenakshi Varma Chintalapati, a creative marketing professional with hands-on experience in social media strategy, content direction, and audience engagement across personal brands and lifestyle clients. I thrive on building platform-native campaigns that earn organic reach and are backed by clear performance reporting and a strong understanding of brand voice.

My career highlights include designing AR lens campaigns on Snapchat without paid amplification, directing social media content for a personal-brand client across Instagram and YouTube, and producing SEO-optimized articles for hospitality and lifestyle brands. I’m adept at translating live brand experiences into digital narratives that capture search demand and drive engagement.

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Language

English
Fluent

Work Experience

Marketing Intern – Digital Marketing & Content at Glamorazzi
July 1, 2025 - February 1, 2026
Directed social media content and YouTube publishing for a personal brand client, developing content themes and ensuring consistent brand voice across platforms. Produced SEO-driven editorial content for hospitality clients, translating live brand experiences into digital narratives that captured search demand and drove audience engagement. Supported EDM campaigns and content calendar management across multiple client accounts, maintaining brand consistency and structured delivery.
Snapchat Campus Ambassador at Under25
May 1, 2021 - April 1, 2022
Independently conceived and deployed platform-native AR lens campaigns using Lens Studio, reaching 3.5M, 3.44M, and 1.28M views without paid amplification. Analysed engagement performance to inform creative decisions and refine campaign direction across subsequent lens releases.
International Marketing Associate at Hetero Pharmaceuticals
July 1, 2023 - January 1, 2024
Prepared marketing materials and distributor communications for export markets, maintaining brand accuracy across regulatory and logistics teams.
Freelance Marketing Support at Indie Living
June 1, 2022 - April 1, 2023
Coordinated social media content and client communications across branding initiatives, supporting consistent digital presence.

Education

Master of Marketing at RMIT University
January 1, 2024 - January 1, 2025
Bachelor of Business Administration (Marketing & Operations) at ICFAI Business School
January 1, 2020 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Education, Retail