Available to hire
I’m Megan McLean, a results-driven marketing and operations professional with 7+ years of experience developing audience-first campaigns that boost engagement and visibility for brands and organizations. I specialize in building content calendars, CRM-driven experiences, and event programs that drive growth while maintaining a collaborative, cross-functional approach.
I thrive on turning data into creative, effective programs, managing teams, and coordinating virtual and in-person events to deliver memorable customer journeys and measurable results.
Experience Level
Language
English
Fluent
Work Experience
Marketing Manager at Megan McLean, LLC
March 1, 2023 - PresentDeveloped and executed marketing strategies to grow engagement and visibility for multiple brands and organizations. Built and maintained content calendars for social media and email newsletters, increasing member interaction and awareness. Coordinated virtual and in-person events, managing registration, vendors, and logistics while capturing engagement data for reporting. Optimized CRM workflows, membership tracking, and communications to ensure a seamless member experience.
Email Marketing Manager and Account Manager at Fat Earth Media
September 1, 2022 - March 1, 2023Owned full email strategy and execution for 4 DTC brands, driving over 50% of attributed revenue. Wrote and optimized email copy, tested subject lines, and managed A/B testing programs that consistently improved open and click-through rates.
Marketing & Account Manager and Email Marketing Strategist at Power Digital Marketing
June 1, 2021 - July 1, 2022Managed strategy for 10 global clients, including community-driven brands; implemented automations, A/B tests, and engagement tracking systems.
Marketing and Event Coordinator / Consultant at Financial Fitness Group
June 1, 2020 - December 1, 2022Managed marketing campaigns for 50+ clients, including community engagement and event promotion. Executed membership-focused campaigns that increased engagement by 80% YoY. Coordinated project timelines, stakeholder communications, and reporting for digital campaigns and in-person events.
Education
BSJ in Strategic Communications (Advertising), minor in Business Administration at West Virginia University
January 11, 2030 - May 1, 2019Qualifications
Industry Experience
Media & Entertainment, Professional Services
Experience Level
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