Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Megan — a performance marketing specialist with 8+ years helping brands grow through smart, data-driven paid search. My background spans iGaming, FinTech, and regulated crypto, where I've managed seven-figure monthly budgets and built paid acquisition strategies that actually move the needle. Most recently, I scaled a paid search programme by 230% at TonyBet, bringing PPC fully in-house and building the tracking and measurement foundations alongside it. I love the detail-heavy side of PPC — conversion frameworks, attribution, funnel optimisation — as much as the big-picture strategy. If you're looking for a freelance partner who gets regulated environments and knows how to balance growth with compliance, I'd love to chat. Currently available for freelance projects. Based in Malta, working globally. Platforms: Google Ads · Performance Max · Microsoft Ads · Apple Search Ads · Meta…Hi, I'm Megan — a performance marketing specialist with 8+ years helping brands grow through smart, data-driven paid search. My background spans iGaming, FinTech, and regulated crypto, where I've managed seven-figure monthly budgets and built paid acquisition strategies that actually move the needle. Most recently, I scaled a paid search programme by 230% at TonyBet, bringing PPC fully in-house and building the tracking and measurement foundations alongside it. I love the detail-heavy side of PPC — conversion frameworks, attribution, funnel optimisation — as much as the big-picture strategy. If you're looking for a freelance partner who gets regulated environments and knows how to balance growth with compliance, I'd love to chat. Currently available for freelance projects. Based in Malta, working globally. Platforms: Google Ads · Performance Max · Microsoft Ads · Apple Search Ads · Meta

Megan Balanoff

PPC Manager, Growth Marketer, Digital Marketer, +1





Hi, I'm Megan — a performance marketing specialist with 8+ years helping brands grow through smart, data-driven paid search. My background spans iGaming, FinTech, and regulated crypto, where I've managed seven-figure monthly budgets and built paid acquisition strategies that actually move the needle. Most recently, I scaled a paid search programme by 230% at TonyBet, bringing PPC fully in-house and building the tracking and measurement foundations alongside it. I love the detail-heavy side of PPC — conversion frameworks, attribution, funnel optimisation — as much as the big-picture strategy. If you're looking for a freelance partner who gets regulated environments and knows how to balance growth with compliance, I'd love to chat. Currently available for freelance projects. Based in Malta, working globally. Platforms: Google Ads · Performance Max · Microsoft Ads · Apple Search Ads · Meta…Hi, I'm Megan — a performance marketing specialist with 8+ years helping brands grow through smart, data-driven paid search. My background spans iGaming, FinTech, and regulated crypto, where I've managed seven-figure monthly budgets and built paid acquisition strategies that actually move the needle. Most recently, I scaled a paid search programme by 230% at TonyBet, bringing PPC fully in-house and building the tracking and measurement foundations alongside it. I love the detail-heavy side of PPC — conversion frameworks, attribution, funnel optimisation — as much as the big-picture strategy. If you're looking for a freelance partner who gets regulated environments and knows how to balance growth with compliance, I'd love to chat. Currently available for freelance projects. Based in Malta, working globally. Platforms: Google Ads · Performance Max · Microsoft Ads · Apple Search Ads · Meta

Available to hire

Hi, I’m Megan — a performance marketing specialist with 8+ years helping brands grow through smart, data-driven paid search.

My background spans iGaming, FinTech, and regulated crypto, where I’ve managed seven-figure monthly budgets and built paid acquisition strategies that actually move the needle. Most recently, I scaled a paid search programme by 230% at TonyBet, bringing PPC fully in-house and building the tracking and measurement foundations alongside it.

I love the detail-heavy side of PPC — conversion frameworks, attribution, funnel optimisation — as much as the big-picture strategy. If you’re looking for a freelance partner who gets regulated environments and knows how to balance growth with compliance, I’d love to chat.

Currently available for freelance projects. Based in Malta, working globally.

Platforms: Google Ads · Performance Max · Microsoft Ads · Apple Search Ads · Meta

Skills

Experience Level

Expert

Expert

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

PPC Manager at Freelance / X Coins (Crypto)

January 1, 2024 - Present

Current role focusing on paid search strategy, budget management, and cross-channel optimization across Google Ads, Performance Max, Bing, and Apple Search Ads; leads growth initiatives with Growth, SEO, Product, and Creative teams. Manages seven-figure monthly budgets and drives high-intent acquisition using data-driven approaches.

Senior Paid Media Specialist at Kindred Group

January 1, 2017 - January 1, 2020

Managed paid search campaigns across multiple markets (BE, DK, US); set up and reported on performance KPIs; managed £130K+ monthly budgets; provided strategy and forecasting support across teams.