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I’m a magazine editor and storyteller with more than 14 years of editorial experience and 6+ years in digital-first leadership. I’m adept at turning reader data into compelling stories, shaping editorial strategy, and building strong teams of writers and editors. Throughout my work at Apartment Therapy, HGTV Magazine, and This Old House Magazine, I’ve led front-of-book and feature projects, managed content calendars and budgets, and driven audience growth through data insights, video content, and branded partnerships.…I’m a magazine editor and storyteller with more than 14 years of editorial experience and 6+ years in digital-first leadership. I’m adept at turning reader data into compelling stories, shaping editorial strategy, and building strong teams of writers and editors. Throughout my work at Apartment Therapy, HGTV Magazine, and This Old House Magazine, I’ve led front-of-book and feature projects, managed content calendars and budgets, and driven audience growth through data insights, video content, and branded partnerships.

Megan Baker Detloff

PRO

Content Producer, Content Creator, Writer, +2

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I’m a magazine editor and storyteller with more than 14 years of editorial experience and 6+ years in digital-first leadership. I’m adept at turning reader data into compelling stories, shaping editorial strategy, and building strong teams of writers and editors. Throughout my work at Apartment Therapy, HGTV Magazine, and This Old House Magazine, I’ve led front-of-book and feature projects, managed content calendars and budgets, and driven audience growth through data insights, video content, and branded partnerships.…I’m a magazine editor and storyteller with more than 14 years of editorial experience and 6+ years in digital-first leadership. I’m adept at turning reader data into compelling stories, shaping editorial strategy, and building strong teams of writers and editors. Throughout my work at Apartment Therapy, HGTV Magazine, and This Old House Magazine, I’ve led front-of-book and feature projects, managed content calendars and budgets, and driven audience growth through data insights, video content, and branded partnerships.

Available to hire

Madison, United States

I’m a magazine editor and storyteller with more than 14 years of editorial experience and 6+ years in digital-first leadership. I’m adept at turning reader data into compelling stories, shaping editorial strategy, and building strong teams of writers and editors.

Throughout my work at Apartment Therapy, HGTV Magazine, and This Old House Magazine, I’ve led front-of-book and feature projects, managed content calendars and budgets, and driven audience growth through data insights, video content, and branded partnerships.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director, Home Projects at Apartment Therapy Media

January 1, 2022 - December 1, 2025

Crafted the strategic vision for the Home Projects vertical based on reader data, trend forecasting, and editorial insights; created a monthly lineup and calendar, assigning 50+ monthly stories to staff and freelancers on a strict operating budget; managed a direct report, including fostering editorial skills and managerial abilities; contributed to branded and sponsored projects and represented the team in cross-department meetings and media appearances.

Home Projects Vertical Editor at Apartment Therapy Media

January 1, 2019 - January 1, 2021

Hired and mentored a team of writers to maintain style, voice, and accuracy on 40+ pieces of content per month; managed editorial calendars for the Home Projects vertical and Before & Afters franchises; scouted, reported, wrote, and edited Before & After stories, creating a top-performing franchise with over 1 million views per month; delivered traffic insights to editorial leadership and identified audience growth and revenue opportunities.

Senior Editor at HGTV Magazine

January 1, 2016 - January 1, 2019

Assigned and edited front-of-book and feature content; reported and wrote house tours, make over stories, and other service-first feature content; worked with photo, art, and copy departments to execute stories from start to finish.

Staff Editor at This Old House Magazine

January 1, 2015 - January 1, 2016

Produced front-of-book section, including pitching, assigning, conceptualizing art, and writing and editing copy. Previously: associate editor, assistant editor, and editorial assistant (2012-2015), with experience writing and producing Shopping, Budget Rescue, Save This Old House, and feature stories.

Editorial Assistant / Assistant Editor / Associate Editor at This Old House Magazine

January 1, 2012 - January 1, 2015

Previously: associate editor, assistant editor, and editorial assistant (2012-2015), with experience writing and producing Shopping, Budget Rescue, Save This Old House, and feature stories.