Megan Gunnery

Designed and developed a forthcoming handmade fashion and culture magazine featuring 50+ contributors, managing visual layout, editorial direction, and contributor submissions. Built digital extensions for the publication, including embedded tutorials, creator links, affiliate programs, and QR-linked resources.

Built and managed organic social strategy for a social-first fashion e-commerce brand, creating platform-native content across TikTok, Instagram, Pinterest, YouTube, and Reddit. Developed, shot, edited, captioned, and published short-form video content, tutorials, product storytelling, and trend-led creative that generated over 100M organic views and 10M engagements. Translated creator-style content, product launches, and audience insights into measurable business outcomes, with organic digital assets driving 95% of total acquisition and a $133 average order value. Analyzed cross-channel performance using GA4, UTM tracking, and Meta Business Suite to identify top-performing hooks, formats, content themes, and conversion paths.

Built and managed organic social strategy for a social-first fashion brand, creating platform-native content across TikTok, Instagram, Threads, Facebook, Pinterest, YouTube, and Reddit. Produced end-to-end, platform-native short-form video content that generated over 100M organic views and 10M+ engagements. Identified niche and mainstream internet culture signals, translating emerging trends, audience behavior, and platform-native formats into high-performing social content. Translated audience behavior and content performance into measurable business outcomes, with organic digital assets driving 95% of total acquisition and a $133 average order value. Cultivated a loyal community through social-first storytelling, creator-style content, and audience engagement, contributing to a 96% customer retention rate.