Available to hire
Digital marketing professional with 5+ years of experience driving demand generation and pipeline growth within SaaS environments. Proven track record of executing data-driven, multi-channel campaigns across paid media, social, events, and cross-functional initiatives. Known for translating performance data into actionable insights that improve efficiency, engagement, and revenue impact.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Demand Generation Manager at 360insights
April 1, 2023 - January 1, 2026Owned and executed full digital demand generation strategy across paid search, display, LinkedIn, and retargeting. Drove pipeline growth and lead engagement through full-funnel, multi-channel campaigns. Analyzed campaign performance, ROI, and analytics to optimize results and inform strategy. Partnered cross-functionally with sales, content, and product teams to align messaging and execution. Managed corporate social media presence and internal employee advocacy program to increase brand visibility.
Social & Events Manager at 360insights
January 1, 2022 - April 1, 2023Planned, coordinated, and executed live and virtual events, including webinars and trade show participation. Led end-to-end event logistics, vendor coordination, scheduling, and post-event reporting. Directed corporate social media strategy with performance analytics to drive engagement and brand awareness. Optimized post-event lead follow-up by analyzing social metrics and campaign data.
Corporate Marketing Coordinator/Manager at 360insights
July 1, 2020 - January 1, 2022Improved consistency and quality of marketing deliverables through structured content planning and cross-functional collaboration. Created and published content across corporate social media platforms. Coordinated and supported corporate marketing events, ensuring timelines and execution aligned with brand goals. Assisted in the development of presentation decks and visual assets for internal and external projects.
Client Operations Success Manager at 360insights
August 1, 2019 - July 1, 2020Delivered client incentive programs aligned with objectives, supporting onboarding and integration timelines. Partnered with internal teams to resolve issues, improve processes, and maintain high client satisfaction. Coordinated client integrations by managing requirements, timelines, and onboarding activities.
Client Operations Support Professional at 360insights
November 1, 2018 - August 1, 2019Supported day-to-day operations of client programs, ensuring accuracy and continuity of service. Identified, escalated, and resolved operational issues in a timely manner. Assisted with training and knowledge sharing to support team efficiency and consistency.
Customer Support Professional at 360insights
May 1, 2017 - November 1, 2018Responded to client inquiries via phone and digital channels, providing timely and professional support. Demonstrated strong customer service, data entry, and documentation to support operational workflows.
Corporate Marketing Coordinator at 360insights
July 1, 2020 - January 1, 2022Improved consistency and quality of marketing deliverables through structured content planning and coordination with cross-functional teams. Created and published content across corporate social media platforms. Coordinated and supported corporate marketing events, ensuring timelines, logistics, and execution aligned with brand goals. Assisted in the development of presentation decks and visual assets for internal and external projects.
Education
Honours Degree in Communication Studies, Minor in Business at Carleton University
September 1, 2012 - May 1, 2016Honours Degree in Communication Studies, Minor in Business at Carleton University
September 1, 2012 - May 1, 2016Ontario Secondary School Diploma at Clarington Central Secondary School
September 1, 2008 - June 1, 2012Qualifications
Academic Scholarship
January 1, 2012 - April 29, 2026Live in the Possible Award
July 1, 2018 - April 29, 2026Honour Student
September 1, 2008 - June 1, 2012Industry Experience
Software & Internet, Professional Services, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Bowmanville today.