Delivered sustained 55% average month-on-month revenue growth and 62% average month-on-month order growth over a six-month period. Drove an average 63% month-on-month increase in new customer acquisition during the core growth phase. Grew Instagram followers by 88% month on month on average, significantly expanding organic reach and brand awareness. Increased website sessions by 34% month on month on average. Built CRM from scratch, driving 22% average month-on-month growth in the email database and implementing core lifecycle flows. Led a full brand and website overhaul, redefining positioning, messaging, and visual identity to support scale. Tripled total site engagement, increasing content views by 218% and user interactions by 168% following website, UX, and conversion improvements. Set and delivered end-to-end marketing strategy across brand, growth, ecommerce, CRM, and performance. Managed marketing budgets, forecasting, and ROI, reallocating spend to support efficient, scalable growth. Owned paid acquisition strategy across performance channels, delivering a 36% month-on-month reduction in CPA while scaling customer acquisition and revenue. Led and developed an internal marketing team while managing multiple external partners, working closely with the founder and senior stakeholders to deliver growth priorities.

Digital Marketing & Ecommerce Manager at Small Beer

August 1, 2024 - May 16, 2025

Managed digital acquisition and ecommerce performance across paid, organic, and retention channels, with responsibility for improving efficiency and conversion. Increased ROAS by 52.1% while reducing CPA by 20.5%, CPM by 14.6%, and CPC by 5.5% through paid media optimisation and budget reallocation. Delivered 6.8% year on year sales growth through coordinated paid, organic, and retention marketing activity. Led website performance and conversion optimisation, driving a 25% month on month increase in conversion rates and a 22% month on month increase in revenue. Grew website traffic by 89% year on year, including a 98% increase in unique visitors, through SEO, content optimisation, and paid acquisition. Managed CRM and lifecycle marketing, generating 25% plus of ecommerce revenue through targeted mailers, trade communications, and curated content. Oversaw day to day digital marketing activity across CRM, PPC (Google, Meta, Amazon), SEO, and B2B trade marketing.

Head of Brand at Rhitrition & Rhitrition+

August 1, 2023 - July 31, 2025

Led the strategic relaunch of Rhitrition+, delivering a 91% increase in sales and a 213% increase in orders in the first month. Drove a 180% month-on-month increase in website traffic through integrated digital, social, email, SEO, and PR campaigns. Increased Instagram performance, achieving a 73% increase in engagement and a 108% increase in account reach through influencer partnerships and multi-channel campaigns. Delivered a 41% increase in Black Friday sales through coordinated promotions, messaging, and channel optimisation. Defined and executed a multi-channel go-to-market strategy across digital, social, and in-person channels to scale brand visibility and customer engagement. Directed the creative and brand relaunch, overseeing website redesign, packaging, and product development to strengthen brand differentiation and market positioning. Optimised the customer journey using data and insights, planning and executing promotions and pricing activity to maximise conversion and revenue. Led brand storytelling and content initiatives, including expanding the Food for Thought podcast to grow audience engagement and brand authority. Applied data analysis and market insights to shape brand strategy, messaging, and campaign performance, improving brand equity and market share. Worked closely with cross-functional teams to support commercial objectives, product development, and ongoing media optimisation with ROI-led decision making.