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I am a Principal Management & Strategy Consultant with 14+ years of leadership in retail merchandising, marketing, and operations. I partner with Fortune 500 brands and independent clients to translate complex business problems into actionable P&L–driven decisions, operating frameworks, and measurable execution. I thrive in fast-moving environments, align cross-functional teams around metrics and deadlines, and continuously optimize the customer experience across digital and physical channels.…I am a Principal Management & Strategy Consultant with 14+ years of leadership in retail merchandising, marketing, and operations. I partner with Fortune 500 brands and independent clients to translate complex business problems into actionable P&L–driven decisions, operating frameworks, and measurable execution. I thrive in fast-moving environments, align cross-functional teams around metrics and deadlines, and continuously optimize the customer experience across digital and physical channels.

Megan Bernard

Marketing Strategist, Marketing Consultant, Brand Designer, +7

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I am a Principal Management & Strategy Consultant with 14+ years of leadership in retail merchandising, marketing, and operations. I partner with Fortune 500 brands and independent clients to translate complex business problems into actionable P&L–driven decisions, operating frameworks, and measurable execution. I thrive in fast-moving environments, align cross-functional teams around metrics and deadlines, and continuously optimize the customer experience across digital and physical channels.…I am a Principal Management & Strategy Consultant with 14+ years of leadership in retail merchandising, marketing, and operations. I partner with Fortune 500 brands and independent clients to translate complex business problems into actionable P&L–driven decisions, operating frameworks, and measurable execution. I thrive in fast-moving environments, align cross-functional teams around metrics and deadlines, and continuously optimize the customer experience across digital and physical channels.

Available to hire

I am a Principal Management & Strategy Consultant with 14+ years of leadership in retail merchandising, marketing, and operations. I partner with Fortune 500 brands and independent clients to translate complex business problems into actionable P&L–driven decisions, operating frameworks, and measurable execution. I thrive in fast-moving environments, align cross-functional teams around metrics and deadlines, and continuously optimize the customer experience across digital and physical channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Director, Marketing & Merchandising at Target

January 1, 2015 - January 1, 2018

Led merchandising and marketing initiatives for 75+ stores; improved profit by 15 basis points; launched 22 store formats and 14 new brands; led on-site selection and assortment; contributed $3.5B in annual sales; managed regional partnerships and cross-functional teams.

Director, Marketing & Merchandising at L'Oreal Global Headquarters

June 11, 2018 - September 1, 2020

Initiated visual merchandising and marketing campaigns; generated $100M+ in annual revenue for one brand in North America; delivered +14% YoY growth in 2019; established and led cross-stakeholder approvals processes; optimized customer experience across digital and physical channels; supervised projects and budgets with a 12-person team; promoted 5 senior leaders in 18 months.

Principal Marketing & Strategy Consultant at Fortune

December 30, 2017 - Present

Fortune-scale and growth-stage retail / consumer organizations with analytic and strategic initiatives across merchandising, marketing, and operating model improvements; cross-functional leadership; scenario modeling; go-to-market and launch planning; optimizing KPI frameworks and executable plans.