I am a Graphic Designer and Creative Director with over 5 years of experience specializing in Brand Identity Systems, Visual Identity Design, and Creative Campaign Direction. My expertise combines mastery of the Adobe Creative Suite with innovative AI-integrated design workflows. My unique background in Architecture & Design Arts fuels a systems-thinking approach, allowing me to build brands that not only launch but also scale effectively. Throughout my career, I've had the privilege of working with over 30 startups and institutions. I've been able to elevate their visual presence significantly—achieving increases in brand visibility and audience engagement. I’m passionate about leveraging cutting-edge tools and strategies to create impactful designs that resonate with audiences and drive measurable results.…

ELMEGDAD YASIR GADALLA

I am a Graphic Designer and Creative Director with over 5 years of experience specializing in Brand Identity Systems, Visual Identity Design, and Creative Campaign Direction. My expertise combines mastery of the Adobe Creative Suite with innovative AI-integrated design workflows. My unique background in Architecture & Design Arts fuels a systems-thinking approach, allowing me to build brands that not only launch but also scale effectively. Throughout my career, I've had the privilege of working with over 30 startups and institutions. I've been able to elevate their visual presence significantly—achieving increases in brand visibility and audience engagement. I’m passionate about leveraging cutting-edge tools and strategies to create impactful designs that resonate with audiences and drive measurable results.…

Available to hire

I am a Graphic Designer and Creative Director with over 5 years of experience specializing in Brand Identity Systems, Visual Identity Design, and Creative Campaign Direction. My expertise combines mastery of the Adobe Creative Suite with innovative AI-integrated design workflows. My unique background in Architecture & Design Arts fuels a systems-thinking approach, allowing me to build brands that not only launch but also scale effectively.

Throughout my career, I’ve had the privilege of working with over 30 startups and institutions. I’ve been able to elevate their visual presence significantly—achieving increases in brand visibility and audience engagement. I’m passionate about leveraging cutting-edge tools and strategies to create impactful designs that resonate with audiences and drive measurable results.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Art Director at Microland Training Center – Sudan
January 1, 2024 - Present
Led the development of a comprehensive visual identity system across 12+ channels, directed 20+ promotional campaigns across print and digital platforms, and established visual guidelines that reduced inconsistencies by 60% and boosted brand visibility by 45% through structured campaign direction.
Visual Identity Consultant at Joint Security Cell – Khartoum State
January 1, 2025 - Present
Directed a full institutional rebranding project and implemented a unified visual system across 8+ official platforms.
Creative Campaign Designer at Tacs Travel & Tourism – UAE
January 1, 2023 - January 1, 2024
Developed 15+ digital campaign visuals, contributing to improved engagement rates and overall campaign effectiveness.
Brand & Marketing Designer at Jabal Issa International Money Transfers – Libya
January 1, 2022 - January 1, 2023
Designed 25+ marketing materials (print & digital) and strengthened institutional brand consistency across branches.
Art Director & Brand Consultant at Independent Practice
January 1, 2020 - Present
Delivered brand identity systems for 30+ startups and institutions; directed visual rebranding initiatives and brand positioning strategies.
Graphic Designer & Art Director at Microland Training Center
January 1, 2024 - Present
Architected a comprehensive visual identity system deployed across 12+ communication channels, establishing long-term brand governance standards. Designed and directed 20+ integrated campaigns across print and digital platforms from concept to final artwork.
Visual Identity Consultant & Graphic Designer at Joint Security Cell
January 1, 2025 - Present
Led full institutional rebranding for a government security entity, implementing a unified visual identity across 8+ official communication platforms.
Graphic Designer & Creative Campaign Designer at Tacs Travel & Tourism
January 1, 2023 - January 1, 2024
Produced 15+ high-impact digital campaign visuals aligned with premium travel brand positioning for UAE market audiences, achieving significant improvements in audience engagement.
Graphic Designer & Brand Designer at Jabal Issa International Money Transfers
January 1, 2022 - January 1, 2023
Designed 25+ marketing materials strengthening brand consistency across international branches, developing a systematic visual language that unified brand communication.
Freelance Graphic Designer & Brand Consultant at Independent Practice
January 1, 2020 - Present
Delivered end-to-end brand identity systems and graphic design solutions for 30+ startups and institutions, specializing in AI-integrated graphic design.

Education

BSc in Business Administration (In Progress) at University of the People, USA (Online)
January 11, 2030 - February 20, 2026
BSc in Business Administration at University of the People, USA
January 1, 2020 - March 11, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Education, Government
    paper Graphic Art Designer

    Elmegdad Gadalla — a Graphic Designer and Creative Director with 5+ years building brand identity systems for 30+ clients across Sudan, UAE, and Libya.

    I don’t just design — I build visual systems that govern how a brand speaks, scales, and leads.

    A few highlights:
    → 45% increase in brand visibility through strategic identity design
    → 30+ brands transformed across MENA
    → Early AI adopter — advanced Prompt Engineering since 2022

    I believe great design is where strategy meets craft. I’m looking to bring that to a team that takes its brand seriously.

    ✦ Portfolio: behance.net/MEGADALLA
    ✦ LinkedIn: linkedin.com/in/elmegdadgadalla

    Looking forward to the conversation.

    Elmegdad Gadalla
    Brand Identity & Graphic Design
    https://www.twine.net/signin