Megha Dogra

Lead the development and execution of integrated communications and marketing plans aligned with strategic business goals, enhancing the brand's presence across digital, traditional, and social channels. Collaborate cross-functionally to define project objectives, track timelines and budgets, and ensure timely delivery.

Leading integrated communications and marketing plans aligned with strategic business goals to enhance brand presence across digital, traditional, and social channels. Collaborating cross-functionally with teams and stakeholders to define project objectives, track timelines, and budgets. Managing content creation, campaign briefs, data analysis from various analytics and survey tools, and comparing campaign results to KPIs to improve outcomes. Managing paid media campaigns, landing page design/testing, conversion funnel optimization, and overseeing a team of PPC specialists, designers, and content creators.

Developed and executed digital marketing strategies including SEO, content optimization, paid media management (Google Ads, YouTube, Facebook, Instagram), landing page design/testing, and conversion funnel refinement. Managed PPC specialists and content creators to deliver high-performing campaigns and analyzed metrics such as CTR and conversion rates to improve campaign outcomes.