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Lead marketing function across the Hadrill Hair Group portfolio (6 brands), partnering with directors, sales and operations to drive business growth. Oversee integrated marketing strategy, campaign and event planning, email and organic social, PR and creator partnerships—ensuring a consistent brand experience across all touchpoints. Known for strong cross-brand planning, KPI tracking and data-driven optimisation, mentoring the marketing team to improve performance and execution. Previously delivered multi-channel acquisition and retention outcomes across major fashion, wellbeing, travel and property clients—turning analytics into actionable insights while maintaining brand cohesion.…Lead marketing function across the Hadrill Hair Group portfolio (6 brands), partnering with directors, sales and operations to drive business growth. Oversee integrated marketing strategy, campaign and event planning, email and organic social, PR and creator partnerships—ensuring a consistent brand experience across all touchpoints. Known for strong cross-brand planning, KPI tracking and data-driven optimisation, mentoring the marketing team to improve performance and execution. Previously delivered multi-channel acquisition and retention outcomes across major fashion, wellbeing, travel and property clients—turning analytics into actionable insights while maintaining brand cohesion.

Meg McGlone

Marketing Strategist, Digital Marketer, Performance Marketer, +2

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Lead marketing function across the Hadrill Hair Group portfolio (6 brands), partnering with directors, sales and operations to drive business growth. Oversee integrated marketing strategy, campaign and event planning, email and organic social, PR and creator partnerships—ensuring a consistent brand experience across all touchpoints. Known for strong cross-brand planning, KPI tracking and data-driven optimisation, mentoring the marketing team to improve performance and execution. Previously delivered multi-channel acquisition and retention outcomes across major fashion, wellbeing, travel and property clients—turning analytics into actionable insights while maintaining brand cohesion.…Lead marketing function across the Hadrill Hair Group portfolio (6 brands), partnering with directors, sales and operations to drive business growth. Oversee integrated marketing strategy, campaign and event planning, email and organic social, PR and creator partnerships—ensuring a consistent brand experience across all touchpoints. Known for strong cross-brand planning, KPI tracking and data-driven optimisation, mentoring the marketing team to improve performance and execution. Previously delivered multi-channel acquisition and retention outcomes across major fashion, wellbeing, travel and property clients—turning analytics into actionable insights while maintaining brand cohesion.

Available to hire

Lead marketing function across the Hadrill Hair Group portfolio (6 brands), partnering with directors, sales and operations to drive business growth. Oversee integrated marketing strategy, campaign and event planning, email and organic social, PR and creator partnerships—ensuring a consistent brand experience across all touchpoints.

Known for strong cross-brand planning, KPI tracking and data-driven optimisation, mentoring the marketing team to improve performance and execution. Previously delivered multi-channel acquisition and retention outcomes across major fashion, wellbeing, travel and property clients—turning analytics into actionable insights while maintaining brand cohesion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Marketing Manager at Had rill Hair Group

April 1, 2026 - Present

Led marketing across a 6-brand portfolio, partnering with directors, sales and operations to drive growth. Owned integrated marketing strategies covering email marketing, organic social, events, creators and PR, and ensured consistent brand delivery across all touchpoints. Planned product launches, campaigns and events, building frameworks for brand awareness, customer acquisition and revenue growth. Implemented KPI tracking and cross-brand planning to improve performance and execution, including reporting and benchmarking. Mentored the marketing team, improving accountability, collaboration and professional development. Key achievements included implementing Monday.com workflows and cross-brand strategic documentation to improve visibility and execution; elevating salon paid positioning through refreshed creative and targeted messaging; and introducing monthly reporting and channel benchmarks to enable data-driven decisions. Streamlined processes and onboarding to improve cross-func

Senior Marketer at Savvi Communications

November 1, 2024 - March 1, 2026

Oversaw multi-channel marketing strategy and execution across Meta, Google, OOH, print and radio to optimise both performance and brand engagement. Managed client relationships with a focus on long-term strategy, brand growth and transparent communication. Translated data and analytics into actionable insights to improve audience targeting, conversion efficiency and media effectiveness. Managed campaign planning, budgets, timelines and communications to ensure on-brand delivery and measurable ROI. Delivered record-breaking lead generation results by identifying new audience segments and expanding brand touchpoints across channels, and drove uplifts in high-value product sales using full-funnel strategies across Meta and Google. Strengthened retention and performance through data-driven testing and optimisation frameworks.

Digital Marketing Specialist at Align

April 1, 2022 - November 1, 2024

Digital Marketing Assistant at Align

April 1, 2021 - April 1, 2022