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Hi, I’m Megan Wilkinson, a freelance Social Media Manager and UGC Creator with experience spanning agency, in-house and freelance roles. I’ve led social strategies, content plans, influencer campaigns, and growth initiatives for founder-led brands, events, creators and lifestyle businesses. From developing full marketing functions for growing startups to managing end-to-end social media production and community support, I blend creative storytelling with data-driven tactics to increase engagement and conversions across platforms like Instagram, TikTok and LinkedIn.…Hi, I’m Megan Wilkinson, a freelance Social Media Manager and UGC Creator with experience spanning agency, in-house and freelance roles. I’ve led social strategies, content plans, influencer campaigns, and growth initiatives for founder-led brands, events, creators and lifestyle businesses. From developing full marketing functions for growing startups to managing end-to-end social media production and community support, I blend creative storytelling with data-driven tactics to increase engagement and conversions across platforms like Instagram, TikTok and LinkedIn.

Megan Wilkinson

Social Media Manager, UGC Creator, Content Creator, +2

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Hi, I’m Megan Wilkinson, a freelance Social Media Manager and UGC Creator with experience spanning agency, in-house and freelance roles. I’ve led social strategies, content plans, influencer campaigns, and growth initiatives for founder-led brands, events, creators and lifestyle businesses. From developing full marketing functions for growing startups to managing end-to-end social media production and community support, I blend creative storytelling with data-driven tactics to increase engagement and conversions across platforms like Instagram, TikTok and LinkedIn.…Hi, I’m Megan Wilkinson, a freelance Social Media Manager and UGC Creator with experience spanning agency, in-house and freelance roles. I’ve led social strategies, content plans, influencer campaigns, and growth initiatives for founder-led brands, events, creators and lifestyle businesses. From developing full marketing functions for growing startups to managing end-to-end social media production and community support, I blend creative storytelling with data-driven tactics to increase engagement and conversions across platforms like Instagram, TikTok and LinkedIn.

Available to hire

Hi, I’m Megan Wilkinson, a freelance Social Media Manager and UGC Creator with experience spanning agency, in-house and freelance roles. I’ve led social strategies, content plans, influencer campaigns, and growth initiatives for founder-led brands, events, creators and lifestyle businesses.

From developing full marketing functions for growing startups to managing end-to-end social media production and community support, I blend creative storytelling with data-driven tactics to increase engagement and conversions across platforms like Instagram, TikTok and LinkedIn.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Social Media Manager & UGC Creator

June 1, 2025 - Present

Create user-generated content and manage social media for a portfolio of clients in fitness, food, hospitality, beverage, and music; produce short-form video content, including product demonstrations, testimonials, lifestyle content, and trend-led concepts; end-to-end content production including scripting, filming, editing and delivery; collaborate with brands to create social-first content and campaigns; drive engagement, brand awareness and conversions across TikTok and Instagram.

Head of Marketing at Agora

January 1, 2024 - December 31, 2026

Managed TikTok and Instagram for a high-profile creator with a large, highly engaged audience. Led the full social media strategy, content production and calendar planning, and analytics-driven optimization. Shot, edited and produced short-form content; scheduled posts; monitored performance and adapted strategy to drive growth and engagement.

Social Media Assistant at Celeste Marketing (Marketing Agency)

January 1, 2023 - December 31, 2023

Shot and edited social-first photo and video content; scheduled posts and supported day-to-day account management, including community engagement; assisted with client pitches, presentations, and strategy proposals.