MJ

Social Media Manager & Content Creator with hands-on experience helping brands build a consistent online presence and grow organically.

About

Social Media Manager & Content Creator with hands-on experience helping brands build a consistent online presence and grow organically. I specialise in social media strategy, content planning, Reels and short-form video, Canva design, copywriting, community management and performance tracking.

I’ve worked with educational institutions, events and local businesses, creating content that strengthens brand identity, improves engagement and connects with the right audience. I enjoy combining creative storytelling with a data-driven approach to understand what works and continuously improve content performance.

  • 1 year's experience
  • Joined September 2026

Languages

  • EnglishFluent
  • HindiFluent
  • Panjabi, PunjabiAdvanced
  • FrenchBeginner

Industry experience

  • Education
  • Non-Profit Organization
  • Media & Entertainment
  • Professional Services
  • Other

Work experience

Freelance Social Media Manager · Self-EmployedMar 2026 – Present · 9 mos

Managed end-to-end social media for educational institutions, events, and local businesses across Instagram and Facebook. Planned content calendars and executed reels, carousels, and stories aligned to brand goals. Produced campaign content with copywriting and trend research, collaborated with founders/business owners for consistent brand messaging, and used social media analytics to improve reach, engagement, profile visits, and follower growth.

Social Media Head (Alumni Committee) · Gokhale Institute of Politics and EconomicsApr 2024 – May 2025 · 1 yr 2 mos

Led end-to-end social media operations, including content creation, storytelling, scheduling, and community engagement across Instagram, LinkedIn, and Facebook. Improved page engagement by 40–45% through creative reels, stories, interactive content, and consistent content planning. Grew the committee’s social following by 30% via targeted alumni campaigns and event promotions. Planned and executed digital campaigns for TEDxGIPE, Alumni Convention, Homecoming, and Alumni Conclave, with multiple posts achieving 2–3x higher reach than average.

Education

MSc Economics · Gokhale Institute of Politics and Economics2023 – 2025
BA in Economics, English, Information Technology · GGDSD College, Panjab University2020 – 2023

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