Available to hire
I’m a results-driven digital marketing professional with 6+ years of experience across performance media, analytics, and lead generation. I specialize in building and optimizing PPC and paid campaigns across platforms like Google Ads, YouTube, Display, Meta, LinkedIn, and more—always with clear KPIs, tight budget control, and attribution supported by tools like GA4 and Google Tag Manager.
I’ve led end-to-end campaign execution for multiple clients and industries, from setting strategy and running experiments (A/B testing on creatives, audiences, and bidding) to delivering actionable reporting for stakeholders. I enjoy working under pressure, adapting quickly to new challenges, and mentoring teammates—while continuously improving conversion performance through stronger tracking, conversion-focused copy, and data-led optimization.
Experience Level
Expert
Expert
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Intermediate
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Intermediate
Beginner
Language
Work Experience
Paid Search Specialist at Amplifir
March 20, 2025 - October 1, 2025Developed and implemented paid search campaigns across Google Search, YouTube, and the Display Network, managing budgets and defining clear KPIs for 10+ clients. Led and represented Google Ads strategy during onboarding calls with new clients. Conducted specialist audits, tracking implementations, and viability assessments including setup and troubleshooting.
Performance Marketing Lead at Amplifir
March 1, 2025 - PresentOwned strategy and execution of paid media advertising across all major platforms. Managed budgets to hit CPA/ROAS and lead targets, ran A/B tests across creatives, audiences, and bidding strategies, and set up tracking using GA4 and Google Tag Manager for accurate attribution. Implemented creative/CR0/content strategies to improve performance, built reporting dashboards to present KPIs and results to stakeholders, and trained junior team members when required.
Performance Marketing Specialist at Amplifir
March 1, 2025 - PresentStrategised and led performance marketing across paid media platforms, optimizing campaigns to hit CPA, ROAS, and lead targets. Conducted A/B tests on creatives, audiences, and bidding strategies; set up tracking via GA4 and Google Tag Manager; implemented CRO, creative, and content strategies to improve results. Built reporting dashboards to present KPIs and outcomes to stakeholders, and supported/trained junior team members as needed.
Paid Search Specialist at King Kong (King Kong - Melbourne)
October 1, 2024 - March 1, 2025Developed and implemented paid campaigns across Google Search, YouTube, and the Display Network. Managed budgets and defined clear KPIs for 10+ clients and represented Google Ads strategy during onboarding calls with new clients. Conducted specialist audits, tracking implementation reviews, and viability assessments including setup and troubleshooting.
Performance Marketing Lead at King Kong - Melbourne
October 1, 2024 - March 20, 2025Strategised and executed paid campaigns across Google, Meta, and LinkedIn with accurate budget management and KPI setting. Delivered actionable insights based on research and analysis, ensured timely delivery across multiple projects with high attention to detail, and generated detailed performance reports for stakeholders reviewing campaign metrics.
Performance Marketing Specialist at Amplifir (Melbourne)
July 1, 2024 - October 1, 2024Strategized and executed paid campaigns across Google, Meta, and LinkedIn. Managed budgets accurately, set clear KPIs, and provided clients with actionable insights based on research and analysis. Ensured timely delivery of multiple projects with strong attention to detail, and generated detailed performance reports for stakeholders while training junior team members when needed.
Paid Search Specialist at Amplifir - Melbourne
July 1, 2024 - October 1, 2024Strategised and executed paid campaigns on Google, Meta, and LinkedIn; managed budgets and set clear KPIs. Provided clients with actionable insights based on thorough research and analysis, ensured on-time delivery of multiple projects with strong attention to detail, and produced detailed performance reports for stakeholders.
Paid Marketing Specialist (Paid Media) - Part Time at Digitalari Marketing - Queensland
December 1, 2022 - February 1, 2024Managed paid advertising campaigns across major platforms (Google, Microsoft, Meta, Instagram, LinkedIn, TikTok) with accurate budget control and KPI setting. Conducted thorough research and analysis to produce actionable insights for clients. Delivered detailed daily and end-of-campaign reporting and coordinated priorities across multiple projects with high attention to detail.
Performance Marketing Specialist at Digitalari Marketing - Queensland
December 1, 2022 - February 1, 2024Led comprehensive paid media campaigns across major platforms (Google, Microsoft, Meta, Instagram, LinkedIn, TikTok), managing budgets and optimizing performance to deliver actionable insights. Strategized and executed cutting-edge digital campaigns, including keyword and competitor analysis, and managed 15+ clients across diverse sectors. Oversaw internal and junior employee training and ensured advanced tracking implementations (including Google Tag Manager), created conversion-focused ad copy for customer benefits, and continuously reviewed and optimized account performance.
Paid Marketing Specialist (Part-time)
December 1, 2022 - February 20, 2024Lead comprehensive paid media campaigns across major platforms, managing budgets, optimizing performance, setting KPIs, and delivering insights; also trained internal/junior staff on tracking and conversion-focused ad copy and account optimization.
Performance Marketing Specialist at Digital Marketing - Queensland
December 1, 2022 - February 20, 2024Led comprehensive paid media campaigns across major platforms (Google, Microsoft, Meta, Instagram, LinkedIn, TikTok), managing budgets and optimizing performance to deliver actionable insights for clients. Strategised and executed advanced keyword and competitor analysis; handled account management for 15+ clients across diverse sectors. Oversaw internal and junior employee training, including implementation of advanced tracking mechanisms (e.g., Google Tag Manager), writing/optimizing conversion-focused ad copy, and consistently reviewing and improving account performance for optimal results.
Junior Ads Specialist at Pra c t i c e edge Ltd
March 1, 2022 - October 1, 2022Handled end-to-end management of ad campaigns including planning, strategy, execution, and optimization for multiple clients. Managed accounts and communications for 12+ clients, implemented advanced tracking mechanisms such as Google Tag Manager, and performed comprehensive evaluations of campaign performance to propose improvements for lead quality. Designed customer-centric ad copy and produced detailed reports for campaign performance and lead generation metrics.
Junior Ads Specialist at Practic eedge Ltd
March 1, 2022 - October 1, 2022Managed end-to-end ad campaigns across multiple clients, including planning, strategy, execution, and optimization. Managed client communications and accounts for 12+ clients. Implemented advanced tracking mechanisms such as Google Tag Manager; evaluated campaign performance and delivered actionable recommendations to improve lead quality. Designed customer-centric ad copy and generated detailed reports covering performance and lead generation metrics.
Analytics Intern at Dialog Axiata PLC
September 1, 2021 - February 1, 2022Strategized, executed, and optimized paid media campaigns across Facebook, Google, and YouTube with effective monitoring. Developed comprehensive media plans and strategies, and generated actionable reporting including daily action points, campaign spend summaries, and post-evaluation reports.
Analytics / Online Marketing Intern at Dialog Axiata PLC
September 1, 2021 - February 1, 2022Strategised, executed, and optimized paid media campaigns across Facebook, Google, and YouTube with effective monitoring. Developed comprehensive media plans and strategies and produced actionable reports including daily action points, campaign spend, and post-evaluation reports.
Performance Marketing Analyst at Surge Global Pvt. Ltd
September 1, 2021 - February 1, 2022Assisted in preparing digital strategy blueprints; supported competitor audits and market/keyword research; helped team members with digital health checkups. Contributed to campaign analysis and ongoing optimization support.
Freelance Digital Marketer
April 1, 2021 - May 31, 2024Onboarded new clients via initial consultations to understand business objectives and marketing needs. Managed a diverse portfolio of clients across industries, maintaining regular communication to assess needs, provide updates, and address concerns. Consulted, audited, and planned digital activities including overall digital plans; developed and managed organic social media content; prepared competitor audits and proposed digital initiatives and strategies.
Performance Marketing Analyst at Surge Global Pvt. Ltd
March 1, 2021 - February 1, 2022Developed and executed cross-channel campaign strategies using consumer behavior trends and competitor views; coordinated with clients to plan and run seasonal campaigns and presented detailed reports and strategies to senior management and clients. Oversaw execution and optimization of digital campaigns, performed keyword and competitor analysis, and managed accounts for 15+ clients across diverse sectors. Mentored interns and junior employees and implemented advanced tracking mechanisms and high-converting ad copy focused on customer benefits.
Education
Master’s in Business Analytics at Victoria University - City Campus
February 1, 2022 - March 20, 2024BSc Business Management at University of London - LSE (Award - Second Class Upper Division Honours)
September 1, 2017 - August 31, 2019Diploma Economics at London School of Economics (LSE)
September 1, 2016 - June 1, 2017Master's in Business Analytics at Victoria University - City Campus
February 1, 2022 - March 20, 2024BSc Business Management at University of London - LSE
September 1, 2017 - August 1, 2019Diploma Economics at London School of Economics (LSE)
September 1, 2016 - June 1, 2017Qualifications
Google Digital Garage Certificate (Advertising)
January 1, 2020 - January 1, 2020Google Digital Garage Certificate (Advanced Analytics)
January 1, 2020 - January 1, 2020Google Analytics Certification
January 1, 2020 - January 1, 2020Google Advanced Analytics Certification
January 1, 2020 - January 1, 2020Google Tag Manager Certification
January 1, 2020 - January 1, 2020Google Search Ads Certification
January 11, 2030 - October 2, 2026Google Video Ads Certification
January 11, 2030 - October 2, 2026Google Display Ads Certification
January 11, 2030 - October 2, 2026Google Digital Guru - Green Belt (Google)
January 1, 2020 - January 1, 2020Google Digital Guru - Blue Belt (Google)
January 1, 2020 - January 1, 2020Facebook Blueprint Certification
January 11, 2030 - October 2, 2026Google Digital Garage Certificate (Analytics)
January 11, 2030 - October 2, 2026Google Digital Garage (Certified)
January 1, 2020 - October 2, 2026Google Analytics (Certified)
January 1, 2020 - October 2, 2026Google Advanced Analytics (Certified)
January 1, 2020 - October 2, 2026Google Tag Manager (Certified)
January 1, 2020 - October 2, 2026Google Ads Search (Certified)
January 1, 2020 - October 2, 2026Google Video Ads (Certified)
January 1, 2020 - October 2, 2026Google Display Ads (Certified)
January 1, 2020 - October 2, 2026Google Ad Manager (Certified)
January 1, 2020 - October 2, 2026Google Tag Manager (Certified)
January 1, 2020 - October 2, 2026Facebook Blueprint (Certified)
January 1, 2020 - October 2, 2026Google Digital Guru - Green Belt (Certified)
January 1, 2020 - October 2, 2026Google Digital Guru - Blue Belt (Certified)
January 1, 2020 - October 2, 2026Industry Experience
Education, Financial Services, Real Estate & Construction, Retail, Healthcare, Consumer Goods, Non-Profit Organization, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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