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Paid Social Account Manager with 4+ years of experience executing high impact campaigns for global brands across EMEA and APAC markets. I specialize in performance marketing, strategic budget allocation, and audience driven growth strategies. Drove a 70% revenue increase through structured experimentation, media mix optimization, and platform-specific innovation. Experienced in cross-channel planning, stakeholder communication, and measurable campaign improvement.…Paid Social Account Manager with 4+ years of experience executing high impact campaigns for global brands across EMEA and APAC markets. I specialize in performance marketing, strategic budget allocation, and audience driven growth strategies. Drove a 70% revenue increase through structured experimentation, media mix optimization, and platform-specific innovation. Experienced in cross-channel planning, stakeholder communication, and measurable campaign improvement.

Mehul Panwar

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Paid Social Account Manager with 4+ years of experience executing high impact campaigns for global brands across EMEA and APAC markets. I specialize in performance marketing, strategic budget allocation, and audience driven growth strategies. Drove a 70% revenue increase through structured experimentation, media mix optimization, and platform-specific innovation. Experienced in cross-channel planning, stakeholder communication, and measurable campaign improvement.…Paid Social Account Manager with 4+ years of experience executing high impact campaigns for global brands across EMEA and APAC markets. I specialize in performance marketing, strategic budget allocation, and audience driven growth strategies. Drove a 70% revenue increase through structured experimentation, media mix optimization, and platform-specific innovation. Experienced in cross-channel planning, stakeholder communication, and measurable campaign improvement.

Available to hire

Paid Social Account Manager with 4+ years of experience executing high impact campaigns for global brands across EMEA and APAC markets. I specialize in performance marketing, strategic budget allocation, and audience driven growth strategies. Drove a 70% revenue increase through structured experimentation, media mix optimization, and platform-specific innovation. Experienced in cross-channel planning, stakeholder communication, and measurable campaign improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Account Manager at DENTSU

September 1, 2025 - Present

Increased Tradepoint’s revenue by 70% and traffic by 177% YoY by running A/B tests on Kargo overlays, launching offer-based campaigns, refining targeting and influencer ads. Deployed incrementality studies like BLS, CLS to measure ad recall and conversion lift, significantly improving ROI tracking. Reduced CPA by 34% and cost-per-quote by 26% for DLG through audience segmentation (past purchasers LALs), 1P Liveramp data, and Advantage+ Shopping Campaigns (ASC).

Senior Analyst – Paid Social at DENTSU

August 31, 2025 - September 26, 2025

Managed €314K+ in ad spend for brands like Tradepoint, University of London, DLG, and Heineken across EMEA region. Created tailored cross platform media plans, optimized for performance and platform best practices. Led weekly client meetings, QBRs, and presented performance reviews using custom dashboards in Looker Studio and Supermetrics. Created cross platform high performing media strategy and media plans. Mentored junior analysts and trained them on platforms for upskilling.

Performance Marketer at JIVOX SOFTWARE INDIA PRIVATE LIMITED

February 1, 2024 - September 26, 2025

Managed and executed meta campaigns across APAC region. Reported weekly/monthly insights into future campaign strategies and demonstrated KPI improvements.

Customer Relation Associate at AMAZON

December 1, 2020 - September 26, 2025

Supported customers in the US, UK, and Australia, resolving queries with high satisfaction ratings. Trained 5 new associates, improving verbal proficiency by 25%, soft skills by 20%, and average handling time by 10%.