I am a Salesforce Marketing Cloud Developer based in Basel, Switzerland, with 3+ years of hands-on experience building and optimizing Marketing Cloud solutions. I specialize in Email Studio, Journey Builder, and Automation Studio, crafting Cloud Pages with HTML/CSS/AMPscript/SSJS and integrating Marketing Cloud with external platforms like Qualtrics and Slack to deliver personalized customer journeys. I love turning data into action—writing SQL queries, testing, and refining campaigns to improve engagement and ROI. I collaborate closely with clients and teammates to streamline processes, reduce manual work, and ensure timely delivery of high-quality digital experiences.

Mailin Kaca

I am a Salesforce Marketing Cloud Developer based in Basel, Switzerland, with 3+ years of hands-on experience building and optimizing Marketing Cloud solutions. I specialize in Email Studio, Journey Builder, and Automation Studio, crafting Cloud Pages with HTML/CSS/AMPscript/SSJS and integrating Marketing Cloud with external platforms like Qualtrics and Slack to deliver personalized customer journeys. I love turning data into action—writing SQL queries, testing, and refining campaigns to improve engagement and ROI. I collaborate closely with clients and teammates to streamline processes, reduce manual work, and ensure timely delivery of high-quality digital experiences.

Available to hire

I am a Salesforce Marketing Cloud Developer based in Basel, Switzerland, with 3+ years of hands-on experience building and optimizing Marketing Cloud solutions. I specialize in Email Studio, Journey Builder, and Automation Studio, crafting Cloud Pages with HTML/CSS/AMPscript/SSJS and integrating Marketing Cloud with external platforms like Qualtrics and Slack to deliver personalized customer journeys.

I love turning data into action—writing SQL queries, testing, and refining campaigns to improve engagement and ROI. I collaborate closely with clients and teammates to streamline processes, reduce manual work, and ensure timely delivery of high-quality digital experiences.

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
Italian
Advanced
German
Beginner

Work Experience

Salesforce Marketing Cloud Developer at Salesforce Marketing Cloud
February 28, 2024 - October 21, 2025
Managed and executed over 150 campaigns, including email template creation, journey building, target monitoring, and KPI tracking. Led a team of developers, providing technical leadership and ensuring project milestones were met on time and within budget. Demonstrated strong data analysis skills by utilizing SQL queries for data retrieval and testing, enhancing campaign effectiveness. Proficient in front-end development, creating Cloud Pages using HTML, CSS, AMPscript, and Server-Side JavaScript. Integrated Marketing Cloud with platforms like Qualtrics, Slack and more to deliver customized solutions.
Salesforce Marketing Cloud Developer at Salesforce Marketing Cloud
January 1, 2024 - Present
E-GOALS: Achievements/Tasks related to end-to-end campaign automation development and optimization within Marketing Cloud.
Salesforce Marketing Cloud Developer at Salesforce Marketing Cloud
February 1, 2024 - Present
Assistant / Junior Salesforce Marketing Cloud Developer: Achievements/Tasks related to supporting campaign builds, data integration, and KPI reporting.

Education

Bachelor in Business Informatics at University of Basel
January 11, 2030 - October 21, 2025
Master in Data Science at University of Basel
January 1, 2025 - October 21, 2025
Web Graphic Designer at Adrion Ltd
October 1, 2019 - October 1, 2022

Qualifications

Web Graphic Designer
October 1, 2019 - October 1, 2022
Salesforce Marketing Cloud Certified Email Specialist
January 11, 2030 - October 21, 2025
Salesforce Marketing Cloud Certified Associate
January 11, 2030 - October 21, 2025
Salesforce Marketing Cloud Certified Administrator
January 11, 2030 - October 21, 2025
Master in Data Science
January 1, 2025 - October 21, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment