Mei Ping Mak

Pioneering agent-friendly website architecture for Harvest SEO and client sites — built to be read, understood, and cited by AI systems, not just crawled by search engines. Run ongoing AI experiments testing how ChatGPT, Perplexity, and Google AI Overviews cite and mention brands, turning findings into actionable GEO strategy Implement technical SEO/AEO foundations: advanced schema markup, GEO setup, and on-page optimisation Focus: increasing the rate at which brands are cited and mentioned directly inside LLM-generated answers

Built and scaled the SEO Department from a solo role to a team of 7, growing the client basecfrom 15 to 48 clients. Established SOPs and best-practice guidelines to standardise and streamline SEO workflows. Mentored junior staff and interns, developing them from no prior SEO experience to independently ranking high-volume keywords. Pioneered AI search visibility strategies for clients, driving consistent month-on-month growth in AI mentions and citations across major AI platforms — with one client growing from under 200 to 628 AI mentions and 299 citations within 6 months. Revamped the Web Department by restructuring processes and workflows. Coached UX/UI designers and developers to adopt a business-oriented mindset, with a focus on conversion rate optimisation across client websites

Delivered measurable results across key SEO and SEM projects. On the SEO front, successfully ranked a Singapore-based waterproofing company on the first page of Google for 6 major keywords — including waterproofing contractor singapore and waterproofing specialist singapore — within 9 months. For an international enterprise IT solutions provider, achieved first-page rankings on both Google and Bing for a highly competitive keyword, generating 16,000 impressions per month on Google Search within 1.5 years. On the SEM side, drove strong ROI across paid campaigns: a 2-month waterproofing campaign returned 1.5x ROI on a $2,500 spend (earning $4,880), while a 3-week Halal Buffet campaign for a Malay F&B client tripled the investment with a 3x ROI on a $1,500 spend (earning $4,500).