Global Digital Campaigns Manager at La Prairie

Led 15–20 global digital activations per year across 6 cross-functional teams and 5 channels (website, e-retail, media, newsletters, social) for a cohesive consumer journey. Owned global digital asset orchestration (imagery, video, copy), including adaptation and localization, ensuring scalable localization across 22 markets. Managed 4 external agencies and internal stakeholders in content management to ensure timely and quality delivery. Built a global digital marketing calendar, aligning 3 internal sub-teams and 5 touchpoints. Coordinated go-to-market strategy decks and established performance frameworks through monthly reports, post-mortems, scorecards, and competitive benchmarking. Year 1–2 focused on Website, Seasonal Campaigns, and the China digital ecosystem; led on-site content strategy for brand pages, gift guides, and media landing pages across 22 markets and 10 e-boutiques. Year 3 focused on Media assets and premium placements; Year 4 emphasized E-retail distributors and

Global Digital Campaigns Manager at La Prairie

Led 15–20 global digital activations per year across 6 cross-functional teams and 5 channels (website, e-retail, media, newsletters, social) for a cohesive consumer journey. Owned global digital asset orchestration (imagery, video, copy), including adaptation and localization across 22 markets. Built a global digital marketing calendar and coordinated go-to-market decks, established performance frameworks through monthly reports, post-mortems, scorecards, and competitive launch analysis. Managed 4 external agencies and internal stakeholders to ensure timely and quality delivery.