Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi there! I'm Mei Shan Wan, a Saskatchewan-based marketing and social media strategist specializing in paid media and content marketing for small businesses and nonprofits. I help brands define their voice, design editorial calendars and creative assets, and measure performance to drive conversions and awareness. I focus on marketing foundations for long-term growth. Over the past decade, I've built Pink Hippo Marketing and worked as a white-label partner with Synthesis Network Ltd., delivering ROI-focused campaigns and supporting clients with owning their marketing.…Hi there! I'm Mei Shan Wan, a Saskatchewan-based marketing and social media strategist specializing in paid media and content marketing for small businesses and nonprofits. I help brands define their voice, design editorial calendars and creative assets, and measure performance to drive conversions and awareness. I focus on marketing foundations for long-term growth. Over the past decade, I've built Pink Hippo Marketing and worked as a white-label partner with Synthesis Network Ltd., delivering ROI-focused campaigns and supporting clients with owning their marketing.

Mei Shan Wan

Social Media Manager, Content Creator, Brand Strategist, +3





Hi there! I'm Mei Shan Wan, a Saskatchewan-based marketing and social media strategist specializing in paid media and content marketing for small businesses and nonprofits. I help brands define their voice, design editorial calendars and creative assets, and measure performance to drive conversions and awareness. I focus on marketing foundations for long-term growth. Over the past decade, I've built Pink Hippo Marketing and worked as a white-label partner with Synthesis Network Ltd., delivering ROI-focused campaigns and supporting clients with owning their marketing.…Hi there! I'm Mei Shan Wan, a Saskatchewan-based marketing and social media strategist specializing in paid media and content marketing for small businesses and nonprofits. I help brands define their voice, design editorial calendars and creative assets, and measure performance to drive conversions and awareness. I focus on marketing foundations for long-term growth. Over the past decade, I've built Pink Hippo Marketing and worked as a white-label partner with Synthesis Network Ltd., delivering ROI-focused campaigns and supporting clients with owning their marketing.

Available to hire

Hi there! I’m Mei Shan Wan, a Saskatchewan-based marketing and social media strategist specializing in paid media and content marketing for small businesses and nonprofits.

I help brands define their voice, design editorial calendars and creative assets, and measure performance to drive conversions and awareness. I focus on marketing foundations for long-term growth.

Over the past decade, I’ve built Pink Hippo Marketing and worked as a white-label partner with Synthesis Network Ltd., delivering ROI-focused campaigns and supporting clients with owning their marketing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder | Principal at Pink Hippo Marketing

January 1, 2015 - Present

Lead the development and management of paid advertising campaigns on Meta (Facebook & Instagram) and Google Ads, optimizing for conversions and lead acquisition. Design and implement content strategies with editorial calendars, ad templates, messaging frameworks, and influencer/toolkit resources. Drive social media initiatives and integrate them into clients’ marketing mix to ensure continuity and cohesion. Prepare strategy reports and translate performance data into actionable recommendations. Provide training and capacity-building resources to clients, including checklists, playbooks, and workshops for internal adoption. Maintain Squarespace websites and provide ongoing social media management for businesses and non-profit organizations.

White Label Subcontractor, Social Media Strategy & Implementation at Synthesis Network Ltd.

January 1, 2020 - Present

Consult on social-first strategy and execution for agriculture and nonprofit clients across Canada. Implement social media support as part of integrated marketing plans. Set up organic and paid campaigns, define audience targeting, provide ad creative guidance, allocate budgets, and monitor performance. Deliver insights and recommendations based on campaign data and stakeholder feedback. Lead monthly content planning and creation; develop templates and processes for scalable delivery.