MA

Melanie Ayleen Barbosa

Available to hire

Business Administration graduate with experience in digital marketing analytics, CRM operations and data reporting.

About

Business Administration graduate with experience in digital marketing analytics, CRM operations and data reporting. Proficient in Power BI, HubSpot and Excel, with a track record of building dashboards, tracking KPIs and translating data into actionable insights for commercial teams. Background spans email marketing, audience segmentation and campaign performance analysis. Comfortable working remotely in cross-functional environments and communicating findings clearly to both technical and non-technical stakeholders. Currently seeking remote opportunities in digital analytics and marketing operations.

  • Joined June 2026

Languages

  • Spanish; CastilianFluent
  • EnglishAdvanced
  • GermanAdvanced

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education
  • Other

More experts in Munich, Germany

Work experience

Marketing & Data Intern · San Miguel AgencyJan 2024 – Jan 2024 · 1 mo

Managed and structured a strategic LinkedIn lead database; conducted market research & insights; created digital marketing content strategies; designed multimedia content and analyzed performance to refine brand messaging; developed high-impact campaigns based on cognitive neuroscience data to increase ROI and conversions.

Marketing Assistant Intern · Aragon MarketingJan 2022 – Jan 2022 · 1 mo

Conducted market research (quantitative and qualitative) to identify trends, transformed raw data into sales materials and executive presentations; supported data-driven campaigns and CRM segmentation; contributed to strategy optimization and performance reporting; assisted in lead nurturing processes.

Education· 7

Master's in Neuro Marketing · Universidad San Jorge, Zaragoza, Spain2024 – 2025
Higher Education Certificate (HNC) in Marketing and Advertising · CESUR – Higher Education Marketing, Zaragoza, Spain2020 – 2022
Bachelor in International Business Management · Thomas More Hogeschool, Belgium2022 – 2024
Master's Degree in Psychology (Neuro Marketing) · Universidad San Jorge2024 – 2025

Certifications and awards

Higher Education Certificate (HNC) in Marketing and Advertising2020 – 2022
IBM Data Analyst Professional Certificate2026
Certificate of Higher Education in Marketing and Advertising2020 – 2022

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