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Business Administration graduate with experience in digital marketing analytics, CRM operations and data reporting. Proficient in Power BI, HubSpot and Excel, with a track record of building dashboards, tracking KPIs and translating data into actionable insights for commercial teams. Background spans email marketing, audience segmentation and campaign performance analysis. Comfortable working remotely in cross-functional environments and communicating findings clearly to both technical and non-technical stakeholders. Currently seeking remote opportunities in digital analytics and marketing operations.…Business Administration graduate with experience in digital marketing analytics, CRM operations and data reporting. Proficient in Power BI, HubSpot and Excel, with a track record of building dashboards, tracking KPIs and translating data into actionable insights for commercial teams. Background spans email marketing, audience segmentation and campaign performance analysis. Comfortable working remotely in cross-functional environments and communicating findings clearly to both technical and non-technical stakeholders. Currently seeking remote opportunities in digital analytics and marketing operations.

Melanie Ayleen Barbosa

Marketing Strategist, Growth Marketer, Data Analyst, +4

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Business Administration graduate with experience in digital marketing analytics, CRM operations and data reporting. Proficient in Power BI, HubSpot and Excel, with a track record of building dashboards, tracking KPIs and translating data into actionable insights for commercial teams. Background spans email marketing, audience segmentation and campaign performance analysis. Comfortable working remotely in cross-functional environments and communicating findings clearly to both technical and non-technical stakeholders. Currently seeking remote opportunities in digital analytics and marketing operations.…Business Administration graduate with experience in digital marketing analytics, CRM operations and data reporting. Proficient in Power BI, HubSpot and Excel, with a track record of building dashboards, tracking KPIs and translating data into actionable insights for commercial teams. Background spans email marketing, audience segmentation and campaign performance analysis. Comfortable working remotely in cross-functional environments and communicating findings clearly to both technical and non-technical stakeholders. Currently seeking remote opportunities in digital analytics and marketing operations.

Available to hire

Business Administration graduate with experience in digital marketing analytics, CRM operations and data reporting. Proficient in Power BI, HubSpot and Excel, with a track record of building dashboards, tracking KPIs and translating data into actionable insights for commercial teams. Background spans email marketing, audience segmentation and campaign performance analysis. Comfortable working remotely in cross-functional environments and communicating findings clearly to both technical and non-technical stakeholders. Currently seeking remote opportunities in digital analytics and marketing operations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Advanced

Work Experience

Marketing Assistant Intern at Aragon Marketing

January 1, 2022 - January 1, 2022

Conducted market research (quantitative and qualitative) to identify trends, transformed raw data into sales materials and executive presentations; supported data-driven campaigns and CRM segmentation; contributed to strategy optimization and performance reporting; assisted in lead nurturing processes.

Marketing & Data Intern at San Miguel Agency

January 1, 2024 - January 1, 2024

Managed and structured a strategic LinkedIn lead database; conducted market research & insights; created digital marketing content strategies; designed multimedia content and analyzed performance to refine brand messaging; developed high-impact campaigns based on cognitive neuroscience data to increase ROI and conversions.