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I'm a creative and strategic social media and digital marketing professional with 10+ years of experience driving campaigns for global fashion, lifestyle, and wellness brands. I develop thoughtful campaigns and content that grow communities and elevate brand awareness across multi-channel platforms, translating trends and goals into shareable experiences. I excel at leading creative campaigns, influencer partnerships, content calendars, and cross-channel growth. I enjoy turning trends into engaging content, building and guiding teams, and delivering results that boost reach, engagement, and revenue for brands I believe in.…I'm a creative and strategic social media and digital marketing professional with 10+ years of experience driving campaigns for global fashion, lifestyle, and wellness brands. I develop thoughtful campaigns and content that grow communities and elevate brand awareness across multi-channel platforms, translating trends and goals into shareable experiences. I excel at leading creative campaigns, influencer partnerships, content calendars, and cross-channel growth. I enjoy turning trends into engaging content, building and guiding teams, and delivering results that boost reach, engagement, and revenue for brands I believe in.

Mele Marchesseault

Social Media Manager, Content Creator, Brand Strategist, +2

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I'm a creative and strategic social media and digital marketing professional with 10+ years of experience driving campaigns for global fashion, lifestyle, and wellness brands. I develop thoughtful campaigns and content that grow communities and elevate brand awareness across multi-channel platforms, translating trends and goals into shareable experiences. I excel at leading creative campaigns, influencer partnerships, content calendars, and cross-channel growth. I enjoy turning trends into engaging content, building and guiding teams, and delivering results that boost reach, engagement, and revenue for brands I believe in.…I'm a creative and strategic social media and digital marketing professional with 10+ years of experience driving campaigns for global fashion, lifestyle, and wellness brands. I develop thoughtful campaigns and content that grow communities and elevate brand awareness across multi-channel platforms, translating trends and goals into shareable experiences. I excel at leading creative campaigns, influencer partnerships, content calendars, and cross-channel growth. I enjoy turning trends into engaging content, building and guiding teams, and delivering results that boost reach, engagement, and revenue for brands I believe in.

Available to hire

I’m a creative and strategic social media and digital marketing professional with 10+ years of experience driving campaigns for global fashion, lifestyle, and wellness brands. I develop thoughtful campaigns and content that grow communities and elevate brand awareness across multi-channel platforms, translating trends and goals into shareable experiences.

I excel at leading creative campaigns, influencer partnerships, content calendars, and cross-channel growth. I enjoy turning trends into engaging content, building and guiding teams, and delivering results that boost reach, engagement, and revenue for brands I believe in.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media & Digital Marketing Manager at Mary Frances Accessories

May 1, 2023 - Present

Lead social media and digital strategy with campaigns built from trends and goals, translating to shareable brand content. Develop strategy through analytics and consumer research to elevate new and existing collections. Oversee social media growth, website traffic, and newsletter subscriber growth. Create social media calendars with short-form content and marketing campaign ideas; curate editorial and highly engaging content. Film and edit content for Reels, TikTok, Stories, and Facebook. Craft storytelling for new product launches, both organic and paid. Design DTC newsletters from concept to final design, creating content and coordinating with the graphic design team. Oversee influencer partnerships and content guidelines.

Social Media Strategist at Davis Element Advertising

June 1, 2015 - July 1, 2019

Led social media strategy for clients including Toyota, Spectrum, WAZE, MTV, Farmer John, OneWest Bank. Established experimental departments focusing on content production, influencer marketing, and events. Developed brand vision boards with art direction for themes, brand voice, and content across web, media, and social. Created content and events tailored to sales goals and KPI targets. Led the production and execution of all social and digital content initiatives. Built and managed a social media team with community engagement tasks. Devised concepts, content calendars, and storylines for product focus with a two-tier implementation plan for organic and paid social. Managed multi-client budgets for events and media spends. Analyzed and reported on content and campaign performance.

Social Media Strategist at Saatchi & Saatchi Advertising

April 1, 2014 - May 1, 2015

Developed social media strategies and content branding for Lexus's entertainment channel L/Studio; later purchased by Hulu. Created brand briefs and weekly calendars to expand social content for YouTube, Facebook, and Twitter; established relationships with celebrities and influencers to introduce new weekly series via live Q&A sessions and teaser content. Executed cross-promotional social media programs, publishing strategy, and community engagement. Tracked, analyzed, and reported on video and social media performance.