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The Marshmallow Co wanted a mailer box for its s’mores kit that stayed true to the brand’s visual identity—its signature pink and yellow colours—while creating a desirable unboxing experience from the moment it was received.

I designed the box around a brand-new s’more character, created to become a key element of the brand’s visual universe and easily adaptable across other communication materials.

The result is a mailer box that extends the customer experience and expands the brand’s character-driven world.

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For the second edition of the Warehouse Project, a house / tech house event organised in Copenhagen by Gravity CPH in February 2025, the goal was to create a strong visual identity capable of carrying the entire event communication.

I developed a dark and immersive visual world featuring metallic bubbles with iridescent reflections and blurred gradients, evoking the light effects and atmosphere of a warehouse party. The visual system was adapted across all event materials, including posters, tickets, staff badges, t-shirts, and reusable cups.

The result is a futuristic and refined identity that captures the energy of the event, instantly recognisable in the darkness of the night.

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France Télévisions, the leading audiovisual group in France, wanted a brochure designed to inspire students to discover the company and its wide range of careers.

I created a six-part fold-out document, with each section representing a different broadcasting platform, reflecting the company’s innovative and multi-channel nature. The progressive unfolding experience leads to a final poster that brings together the key information from the entire brochure.

The result is an educational and engaging communication tool, designed as an interactive reading experience rather than a traditional corporate brochure.

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The Marshmallow Co crafts artisan marshmallows in small batches in Australia. For its Crunchy Mallows range, the goal was to create packaging that felt both playful and premium, standing out on the shelf while staying true to the brand’s handcrafted, Australian-made identity.

I designed a whimsical marshmallow factory where the brand’s signature characters bustle around a dehydration machine beneath the “Stay Mallow” sign, all brought to life in a soft pink colour palette. A die-cut window reveals the real colourful marshmallows inside, turning the packaging into a storytelling experience from front to back.

The result is a production-ready packaging range, with front and back artwork prepared for print, including nutritional information, legal requirements, brand value icons, and barcodes, fully compliant with Australian food labelling standards.

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The Marshmallow Co, an Australian artisan brand, was launching a range of hot chocolates in four flavours and needed packaging that could bring its playful, indulgent brand universe to life on the shelf.

I created a unique illustrated world for each recipe: Thick washes up on a chocolate beach, Mountain Mint heads into the mountains for a camping adventure, Cosmic Caramel blasts off into space, and Spooky Thick, the pumpkin spice flavour, transforms into a Halloween-inspired night scene. The brand’s signature marshmallow characters appear throughout each illustration, while a subtle touch of pink ties the four packs together and reinforces the existing brand identity.

The result is a range that is instantly recognisable, with each flavour telling its own story, with packaging designed to be as collectible as it is irresistible